Job Description
The Senior Communications Advisor, Stakeholder Engagement is a senior individual contributor role responsible for shaping, modernizing, and executing communications that support the full range of external stakeholder audiences within the Stakeholder Engagement function — including providers, regulators, brokers, agents, consultants, and employer groups.This role operates at the intersection of business strategy, reputation management, and stakeholder trust. It requires a communicator with strong judgment, comfort navigating ambiguity, and the ability to anticipate and shape how decisions are received across a diverse stakeholder landscape.
What You’ll Do
Enterprise Stakeholder Communications Strategy
Serve as a communications advisor across provider, regulator, broker, agent, consultant, and employer audiences, ensuring messaging supports enterprise priorities, affordability goals, and business credibility.
Develop forward‑looking communications strategies that prepare external stakeholders for policy, product, operational, and market changes.
Translate complex business decisions into clear, credible, and disciplined stakeholder communications that reduce confusion and friction, tailored to the needs of each audience.
Environmental Conditioning & Trust Building
Proactively shape the external environment to build trust across stakeholder audiences and protect enterprise reputation.
Anticipate areas of confusion, resistance, or risk among stakeholder groups and develop communications strategies to address them before issues escalate.
Work collaboratively with internal stakeholders including Legal, Compliance, Government Affairs, Provider Network and Sales, to ensure alignment and consistency.
Modernization & Strategic Evolution
Support the future of stakeholder communications by advancing more intentional, prioritized, and impact-focused approaches that strengthen engagement and deliver greater value.
Identify opportunities to enhance tools, channels, and processes, recommending ways to simplify, modernize, and optimize communications to better meet evolving stakeholder needs and expectations.
Cross‑Functional Leadership
Operate effectively across Marketing, Sales Enablement, Business & Product Communications, and other Communications functions without direct reporting authority.
Influence outcomes through expertise, credibility, and sound judgment rather than positional power.
Ensure smooth handoffs and coordination across stakeholder audiences.
Showcase knowledge and experience of multiple communications disciplines (executive communications, public relations, internal communications) with demonstrated depth in more than one area.
Enterprise Narrative Support
Contribute to enterprise affordability communications as they relate to provider, regulator, broker, agent, consultant, and employer audiences.
Ensure all messaging is grounded in business reality, credible to each audience, and aligned with broader enterprise narratives.
Help connect system‑level affordability strategies to what external stakeholders need to understand and communicate confidently.
What You Bring
Bachelor's degree or advanced degree (where required)
5+ years of experience in related field.
In lieu of degree, 7+ years of experience in related field.
Bonus Points
Extensive experience in enterprise communications, stakeholder communications, or a closely related discipline.
Strong strategic instincts and the ability to operate independently with sound judgment.
Comfort working in a structure with high accountability and limited direction.
Ability to balance empathy for stakeholders with discipline around enterprise priorities.
High tolerance for ambiguity and an ability to drive clarity where it does not yet exist.
What You’ll Get
The opportunity to work at the cutting edge of health care delivery with a team that’s deeply invested in the community
Work-life balance, flexibility, and the autonomy to do great work
Medical, dental, and vision coverage along with numerous health and wellness programs
Parental leave and support plus adoption and surrogacy assistance
Career development programs and tuition reimbursement for continued education
401k match including an annual company contribution
Learn more
Where You’ll Work
Our Hybrid Flex approach is built on presence with a purpose – giving you flexibility to work remotely with intentional in-person connection – that supports a workplace that’s flexible, connected, and future focused.
In a Hybrid-Flex role, you’ll work in the office at least two days a week for collaboration and connection. In a Remote Flex role, you’ll work virtually, with a few in-office visits each year for meaningful moments that matter.
Whether your role is Hybrid Flex or Remote Flex depends on the nature of the work and distance from our Durham headquarters. We welcome candidates from outside the local area and in any states listed on this job posting. Onsite expectations will be discussed during the interview process.
#LI-Hybrid
Salary Range
At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs. Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.
*Based on annual corporate goal achievement and individual performance.
Skills
Communication, Communication Strategy Development, Marketing Communications (MarCom), Media Communications, Media Management, Media Relations, Message Development, Public Relations (PR), Social Media Communications, Strategic Communication Planning_____________________________________________________________________
JOB ALERT FRAUD: We have become aware of scams from individuals, organizations, and internet sites claiming to represent Blue Cross and Blue Shield of North Carolina in recruitment activities in return for disclosing financial information. Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All our career opportunities are published on https://bcbsnc.wd5.myworkdayjobs.com/en-US/BCBSNC. If you have already provided your personal information that you suspect is fraudulent activity, please report it to your local authorities. Any fraudulent activity should be reported to: [email protected].
Skills Required
- Bachelor's degree or advanced degree
- 5+ years of experience in related field
- In lieu of degree, 7+ years of experience in related field
- Experience in enterprise or stakeholder communications
- Demonstrated experience in executive communications, public relations, or internal communications
- Strong strategic instincts, sound judgment, and high tolerance for ambiguity
What We Do
It's an exciting time to work at Blue Cross and Blue Shield of North Carolina. Health care is changing, and we're leading the way. We offer more than health insurance our customers can count on. We’re committed to better health and better health care − in our communities and beyond. Our employees bring energy and creativity to the workplace, and it shows in our innovative approach to improving the health and well-being of North Carolinians. Our company is a not-for-profit with headquarters in Durham and major operations in Winston-Salem and Fayetteville. In all we employ more than 4,500 North Carolinians and serve more than 3.7 million customers. Help us lead the charge for better health care by joining our award-winning team. Discover tremendous opportunities with us to do challenging and rewarding work. Opportunities that can lead you to a fulfilling career, work that can help others lead healthier, happier lives. Blue Cross NC is an independent licensee of the Blue Cross and Blue Shield Association.
