Senior Commercial & Strategic Sales Leader

Senior Commercial & Strategic Sales Leader

(Title to be finalized based on experience: Director of Business Development, Commercial Sales Manager, or Commercial Business Sales)

Company Overview

Positive Energy Solar is a local Employee-Owned company, and a
Benefit Corporation for Good. Positive Energy provides homeowners, businesses, and other agencies across the state with high quality, reliable equipment, and workmanship. We are committed to exceptional customer service as well as treating every employee with appreciation, dignity, and respect. Our company offers a collaborative work environment and great compensation package that includes benefits, discounts, profit sharing, ownership, and a career you can feel good about. Positive Energy Solar is seeking employees that are interested in long term employment with a company that offers support for growth and development.

Positive Energy Solar is committed to being an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Position Overview

We are seeking a dynamic commercial leader who can strengthen Positive Energy Solar’s presence across commercial, public-sector, and residential markets. This role blends business development, strategic leadership, and sales team management. Depending on experience, the selected candidate may lead commercial sales strategy, directly manage sales personnel, or serve as a senior business development consultant cultivating high-value relationships and opportunities.

This is an ideal role for someone who is:

• An entrepreneurial relationship-builder
  
• Strong in strategic thinking and tactical execution
  
• Comfortable with technical concepts
  
• Experienced in commercial or residential solar sales—or a related complex technical industry
  
• Motivated by purpose-driven work and cross-functional collaboration
  

You do not need to check every box—but the more capabilities you bring, the more strategic the role can become.

Key Responsibilities

(Responsibilities will be tailored to candidate strengths and final role title)

Business Development & Market Expansion

• Identify, cultivate, and manage relationships with energy service companies as well as commercial, municipal, institutional, and residential clients.
  
• Represent Positive Energy Solar at events, conferences, industry meetings, and networking opportunities.
  
• Research, qualify, and pursue new business opportunities across identified verticals.
  
• Respond to and support RFP processes across New Mexico.
  
• Develop compelling proposals and presentations that clearly communicate PES offerings, value, and ROI.
  
• Maintain current knowledge of incentives, financing options, tax credits, REC programs, and market conditions.
  

Commercial Sales Leadership & Strategy

• Shape commercial sales strategy and the development of weekly, monthly, quarterly and annual revenue targets.
  
• Collaborate with the CEO and Sales Director on forecasts, pricing strategies, sales goals, and pipeline development.
  
• Analyze market trends and propose opportunities for product refinement, pricing updates, or new verticals.
  
• Develop sales tools, standardized processes, and repeatable workflows to elevate sales team performance.
  
• Work with project managers, designers, and field teams to ensure alignment between customer expectations and project delivery.
  
• Identify opportunities to improve margins through product strategies, target marketing,  procurement strategies, or process efficiency.
  

Sales Team Management & Mentorship (if applicable)

• Directly manage and provide regional residential or commercial sales teams with training, tools and resources.
  
• Mentor sales staff, provide coaching and feedback, and help individuals improve performance.
  
• Foster a culture of accountability, transparency, and shared purpose across sales regions.
  
• Hold regular team meetings and participate in company-wide leadership activities.
  
• Support or lead forecasting, performance tracking, CRM accuracy, and reporting.
  

Customer Engagement & Deal Closure

• Conduct site visits, gather preliminary technical and financial data, and work collaboratively to shape preliminary system designs.
  
• Guide customers through the sales cycle with clarity, responsiveness, and professionalism.
  
• Handle objections, negotiate solutions, and close deals ethically and effectively.
  
• Maintain ongoing relationships with clients, community partners, and referral networks.
  

Cross-Functional Alignment

• Work closely with Design, Engineering, Project Management, Finance, and Marketing to ensure a cohesive customer experience.
  
• Provide input to marketing campaigns, messaging, and educational materials.
  
• Support continuous improvement by contributing lessons learned, feedback from the field, and insights from customer interactions.
  

Preferred Qualifications

Candidates may qualify for this role through commercial sales experience, technical solar sales, leadership roles, or business development backgrounds. We encourage applicants with any of the following:

Experience & Education

• Bachelor’s degree required; MBA or advanced degree preferred for VP-level candidates.
  
• 3–10+ years of success in technical sales, business development, or commercial account management.
  
• Proven track record of meeting revenue goals, developing markets, or leading a sales team.
  
• Experience with solar PV, construction, engineering, energy services, or technical equipment preferred.
  
• Ability to understand and discuss technical solar concepts with confidence (training provided as needed).
  

Skills & Competencies

• Exceptional relationship-building skills and professional communication (written and verbal).
• Strong persuasion, negotiation, and presentation skills.
  
• Ability to translate complex technical and financial concepts into clear value propositions.
  
• Experience with CRMs, forecasting tools, or analytics platforms.
  
• High degree of responsiveness, organization, and time management.
  
• A collaborative leadership style—coaching over commanding; influence over authority.
  
• Strategic thinker with operational follow-through.
  

Physical & Other Requirements

• Ability to perform site visits requiring climbing ladders, walking roofs, and navigating uneven ground.
  
• Reliable personal vehicle and valid driver’s license.
  
• Ability to travel within New Mexico as needed.
  

Why This Role Is Unique

This role is designed intentionally to be open, flexible, and shaped around the strengths of the right candidate. We are casting a wide net to attract:

• Emerging leaders ready to step into bigger responsibility
  
• Experienced commercial solar professionals seeking a mission-driven company
  
• Sales managers capable of leading teams and driving performance
  
• Senior strategists capable of shaping the future of PES’s commercial market presence
  

Our goal is to find the person—not just fill the position.