Senior Channel Marketing Specialist

Reposted 24 Days Ago
Be an Early Applicant
Singapore, SGP
In-Office
Senior level
Gaming • Hardware
The Role
The Senior Channel Marketing Specialist will develop and implement marketing strategies for retail and ecommerce, manage partnerships, and optimize product listings to enhance brand growth and visibility.
Summary Generated by Built In

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

As the Ecommerce and Retail manager/ associate manager, you will play a strategic and executional role in advancing Razer's channel marketing initiatives across the region. Reporting to the Regional Marketing Director, Asia, you will develop and implement regional retail and ecommerce marketing strategies to drive brand growth, product visibility, and market share. Your role will include driving retail Point of Sale and ensuring our product portfolios are well represented across key retailers and on time listing for e-tailers, ad investment management in e-tailer platforms and coordinating with internal and external stakeholders to amplify Razer’s brand presence in the region.

Essential Duties and Responsibilities

  • Be an expert in Amazon platform for both content management and ad investment management resulting in positive ROAS

  • Own logistics planning and implementation of top-class demo experience across key retailers

  • Work with country teams to drive and maintain listing of all relevant products on key eComm partners

  • Collaborate closely with regional and global teams to localize and develop channel marketing assets tailored to market needs.

  • Foster and maintain relationships with key retail and channel partners, aligning on strategic goals to enhance brand visibility and sales growth.

  • Plan and execute Razer’s participation in store activations in tandem with country teams, and other strategic marketing online campaigns across the region.

  • Conduct regular sharing and review of OKR aligning with regional priorities

Pre-Requisites :
  • 5 years or above in a marketing role, preferably in gaming, tech, or retail industries, with proven experience in managing product launches and multi-channel campaigns.

  • Strong understanding of the gaming ecosystem, gamer mindset, and consumer electronics trends.

  • Proficient in marketing strategies in ecommerce, ROI optimization, customer purchase journey.

  •  Basic knowledge of design tools (e.g., Photoshop) is a plus.

  • Excellent verbal and written communication skills, with the ability to engage with diverse, multi-national teams.

  • Familiarity with esports, gaming communities, and competitive gaming events.

  • Willing to travel regionally as needed to support campaign execution and partner engagement.

  • Strategic thinker with the ability to translate vision into actionable, measurable results.

  • Adaptive and proactive in identifying emerging trends and market opportunities.

  • Strong team player with a collaborative approach and the ability to work with cross cultural partners and peers

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game?

Skills Required

  • 5 years or above in a marketing role
  • Experience in gaming, tech, or retail industries
  • Strong understanding of gaming ecosystem and consumer electronics trends
  • Proficient in marketing strategies in ecommerce
  • Basic knowledge of design tools (e.g., Photoshop)
  • Excellent verbal and written communication skills
  • Familiarity with esports and gaming communities
  • Willingness to travel regionally as needed
  • Strategic thinker ability to translate vision into results
  • Strong team player with a collaborative approach

Razer Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Razer and has not been reviewed or approved by Razer.

  • Healthcare Strength Health coverage options include medical plan choices, dental, vision, HSA/FSA, and mental health/EAP, indicating solid core coverage. Global leave and healthcare frameworks are described, reinforcing consistency across locations.
  • Retirement Support A 401(k) with company matching and immediate vesting in some cases supports long‑term savings. This adds tangible value to the core total rewards package.
  • Wellbeing & Lifestyle Benefits Free in‑office lunches on several weekdays and notable employee discounts on company gear enhance day‑to‑day value. Volunteering time and donation matching further complement lifestyle and purpose‑oriented needs.

Razer Insights

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The Company
HQ: Irvine, CA
1,383 Employees
Year Founded: 2005

What We Do

Razer™ is the world’s leading lifestyle brand for gamers. The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services. Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma™ (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher). In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia. Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).

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