Senior Business Product Manager, Content Agentic AI Applications

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South San Francisco, CA, USA
In-Office
Healthtech • Biotech
The Role

Why Genentech

We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

Who We Are

Digital Experience is shaping the future of how Genentech connects with our patients and customers by harnessing the power of digital innovation and human-centered design. As healthcare evolves, we are bold in our approach – leveraging cutting edge AI, advanced digital engagement, end-to-end content management, and omnichannel technologies and operations to create seamless, personalized, and meaningful experiences for our patients and customers. This is your opportunity to lead transformative change, integrating advanced technology with strategic vision to drive impact at scale. If you are passionate about redefining the healthcare experiences and building something extraordinary, we want you on this journey. Let’s redefine what’s possible together!

This combined team, in collaboration with key partners, builds solutions to serve Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access (“CMG”), and other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and compliant experience for patients and customers across our interactions. The team is specifically accountable for:

  • Defining omnichannel solutions, shaping engagement strategies, designing, operationalizing, and producing seamless, consistent & meaningful patient and customer experiences.

  • Accelerating, connecting, and enabling the development of digital solutions that enhance the patient and customer experience across CMG.

  • Advancing the mission of seamless, consistent & meaningful patient and customer experiences that maximize patient impact while keeping compliance at the forefront.

The Opportunity

Genentech/Roche is looking to redefine the customer experience by leveraging advanced AI solutions across the commercial value chain, including for marketing and sales, medical and government affairs and access. We are seeking an exceptional Senior Business Product Manager to define and lead the business needs and deliver on orchestrating a multi-agent system. The solution will orchestrate across different specialized agents or tools including content creation and review platforms, content management systems, (CMS), Digital Asset Management (DAM) platforms, CRM, Omnichannel delivery systems etc. You will define the business needs, translate into requirements and work with SMEs and Technical teams to build the core capabilities that accelerate time-to-market while achieving zero critical regulatory errors, regardless of the underlying tools. For a Product leader who thrives on business impact with systems thinking and breaking silos across the enterprise, this is the chance to connect users, tools and data into a connected ecosystem.

The Impact You'll Make

Reporting to the Senior Director, Content Authoring & Assembly, the Senior Business Product Manager, Agentic AI will own the strategy and roadmap for content lifecycle orchestration leveraging multi agents, ensuring it drives compliant, autonomous workflow automation from creation in CMS/DAM to deployment.

Strategy and Vision

  • Define and articulate the long-term vision and strategy for orchestration of content across commercial, medical, access, physicians and patients leveraging multi agent systems.

  • Build the business case and define the business impact in measurable terms for eg improved efficiency and turn around times and track these metrics

  • Define the north star and roadmap to get there by making trade off decisions and leveraging prioritization frameworks

  • Lead the decomposition of complex workflows (e.g., content versioning, MLR submission) into distinct, system-agnostic tasks that can be efficiently delegated to specialized Agentic Modules within any connected CMS or DAM platform.

  • Own the product strategy and roadmap for core orchestration features, including connectivity to tools, platforms, AI agents with unified context shared across all stakeholders.

  • Identify and prioritize opportunities where Master Orchestration can reduce bottlenecks and compliance risk across the entire content value chain.

Execution and Delivery

  • Define the detailed requirements for the orchestration layer working closely with business stakeholders across commercial, medical, and access teams 

  • Define data grounding and context sharing requirements to ensure the Master Layer and its modules only operate based on validated, current, and compliant sources, regardless of which CMS/DAM holds the source data.

  • Translate workflow requirements into detailed product specifications for underlying logic and orchestration, balancing speed and efficiency with the high bar for accuracy and auditability required by MLR.

  • Partner with Engineering and Data Science to build robust, scalable, and observable platform components that allow for transparent tracking of every automated action across all integrated systems and scalability across the enterprise

  • Prototype and test new functionality with SMEs, ensuring compliance and operational viability across platforms.

People and Collaboration

  • Champion the "Autonomous Enterprise" mindset, defining the new operating model where human teams collaborate seamlessly with automated systems residing in any platform.

  • Facilitate deep technical and business collaboration across IT, CMLR, Legal,and Global teams to secure governance for the Master Platform and standardize the inputs/outputs of all Agentic Modules, regardless of the vendor.

  • Engage deeply with internal stakeholders (Content Strategists, MLR Reviewers) to understand trust boundaries and design escalation paths that maintain confidence in automated execution.

  • Influence adjacent product teams (e.g., teams owning CRM,OMNICHANEL, or other CMS/DAM systems) on the technical requirements needed for their modules to interface with and be governed by the Master Layer.

Qualifications

Core Experience & Skills

  • 6+ years of enterprise software Product Management experience, with at least 5 years in SaaS; Data platform or advanced automation experience strongly preferred.

  • Strong understanding of the technical challenges in integrating and coordinating workflows across multiple enterprise systems (CMS, DAM, CRM) via API layers.

  • Hands on experience designing and building multi agent solutions

  • Mandatory expertise in building, designing, or defining complex Multi-System or Multi-Component Orchestration layer or high-scale workflow automation platforms.

  • Experience working and building for complex enterprise personas (Administrators, Power Users, Auditors).

  • Strong understanding of the role of high-quality data in automation development, quality, governance, and how it impacts business outcomes.

  • Proven collaborator with exceptional organizational effectiveness, able to drive consensus and execution across highly matrixed, technical teams.

  • A proven 0→1 builder with a deep focus on customer needs, comfortable quickly transitioning from initial problem framing to a live product.

  • Strong AI product fluency and curiosity about emerging, state-of-the-art tech, with an understanding of modern AI capabilities, their limitations, and how to productize them responsibly. 

Preferred (Domain-Specific) Qualifications

  • Practical familiarity with Content Management Systems (CMS) and Digital Asset Management (DAM) platforms, including their API architectures.

  • Experience in content lifecycle management (creation, review, publishing) in a regulated environment is highly valued.

  • Prior experience designing products where trust, auditability, and output validation (quality-first focus) are non-negotiable requirements.

  • Thought leadership in advanced automation trends, system safety and ethics, and enterprise adoption patterns.

  • Pharma, healthcare experience is a huge plus 

  • Prototype, experiment, and rapidly develop functional AI tools and data-driven solutions. Leverage AI as a core capability to explore and refine experience directions, including user flows, UX copy, stress tests, and lightweight compositional elements.

Location

  • This position is based in South San Francisco, CA. 

  • Relocation Assistance is not available

The expected salary range for this position based on the primary location of South San Francisco, CA is $185,200 - $343,900 USD Annual Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.  A discretionary annual bonus may be available based on individual and Company performance.  This position also qualifies for the benefits detailed at the link provided below.

Benefits

#LI-NN2

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.

Genentech Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Genentech and has not been reviewed or approved by Genentech.

  • Healthcare Strength Health coverage is described as comprehensive across medical, dental, vision, mental health, and prescriptions, supported by HSAs/FSAs and broad wellness resources. On‑site fitness and health centers, mental‑health clinicians, and specialized programs like fully covered preventive cancer screenings and menopause support deepen the offering.
  • Retirement Support Retirement benefits feature a 401(k) with up to a 4% company match plus an additional annual 6% company contribution to eligible pay. Additional financial protections such as life and accident insurance complement salary, bonuses, and stock options.
  • Leave & Time Off Breadth Time away includes about 20 paid vacation days, paid holidays, personal days, and a year‑end shutdown. A paid six‑week sabbatical every six years notably expands long‑term time‑off flexibility.

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The Company
HQ: South San Francisco, CA
20,069 Employees
Year Founded: 1976

What We Do

Considered the founder of the industry, Genentech, now a member of the Roche Group, has been delivering on the promise of biotechnology for more than 40 years. Genentech is a biotechnology company dedicated to pursuing groundbreaking science to discover and develop medicines for people with serious and life-threatening diseases. Our transformational discoveries include the first targeted antibody for cancer and the first medicine for primary progressive multiple sclerosis. We're passionate about finding solutions for people facing the world's most difficult-to-treat conditions. That is why we use cutting-edge science to create and deliver innovative medicines around the globe. To us, science is personal. Making a difference in the lives of millions starts when you make a change in yours.

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