The Role
Lead business development and marketing initiatives for a purpose-driven law firm: shape strategy, run integrated campaigns, manage internal/external communications and the website, support key client programmes and stakeholder account planning, produce the annual Impact Report, drive awards strategy, and advise partners to grow profile, pipeline and revenue.
Summary Generated by Built In
Why Bates Wells?
We’re an award‑winning, purpose‑driven City law firm. We were the first UK law firm to become a B Corp and are the highest‑scoring global law firm in the B Corp community. Globally recognised as the market‑leading UK firm for charities and purpose‑driven organisations, our commercial teams are also using law as a force for good and driving change from the inside out.
Our values are key to our success, and you’ll be able to make a real impact from day one.
Come and join the firm with a standout and authentic commitment to a triple bottom line, where we never prioritise profit over people and planet.
The Role
We’re seeking a Senior Business Development & Marketing Manager to join our busy BDM team. The successful candidate will bring a broad marketing and business development background within a law firm environment, operating at manager or senior manager level.
You will understand how to externalise and add commercial value to our leading legal expertise, and recognise the importance of high-quality client and market intelligence in maintaining our position as thought leaders. You will have a strong understanding of Purpose & Impact and how this can be effectively communicated to relevant client groups.
You will also appreciate the relationship between internal and external communications, with the expertise to keep key channels for both relevant, engaging and up to date. Experience of advising, working with and reporting to senior stakeholders is essential, alongside a track record of delivering key products and services that drive revenue.
Key Responsibilities
In this position you will:
- Work alongside the BDMD and wider BDM team to deliver the BDM strategy to our key stakeholders
- Work alongside the BDMD to deliver key strategic projects identified to increase revenue, e.g. new client type and sector focus initiatives
- Be responsible for driving the development of our key internal and external communications channels including the new website, the Beat and While You Were Working
- Work with key stakeholders to deliver our annual Impact Report
- Be a key member of the Climate and Nature Group, P&I Board and EDI focus groups to ensure consistency of activity and output across these key areas of the business
- Work with partners and other senior stakeholders to shape and deliver business development and marketing plans for priority practices, sectors and client groups, with a clear focus on profile, pipeline and revenue growth
- Play a key role in supporting the BDM team with development of the firm Key Client Programme, including partner-led account planning and client growth objectives at team level
- Lead the development and delivery of integrated business development and marketing campaigns, working with partners and colleagues across the firm to turn market insight into targeted activity and commercial opportunities
- Act as a strategic adviser to partners and senior colleagues on business development and marketing priorities, including profile-raising activity, market positioning, cross-selling opportunities and plans for growth
- Work alongside the BDMD to deliver client satisfaction projects to measure our impact in the market and ways in which we can be better
- Use market intelligence to identify hot topics that will affect our clients and support the creation of campaigns to inform and educate our clients
- Develop and manage our awards strategy to further promote the work that we do and the Bates Wells brand.
About our BDM team
We’re a collaborative and supportive team that enjoys a fast-paced, fun working environment. Teamwork and enthusiasm are key for us.
We work with stakeholders at all levels of the firm and we’re passionate about the Bates Wells focus on wider positive impact. We all work together to achieve the common goal of promoting and growing the amazing work that Bates Wells does on a daily basis.
Benefits
Impact-Driven Purpose
We align profit with social purpose to create lasting positive impact for our people, communities, and planet.
Committed to the Climate
Through our Climate Programme, we reduce environmental impact and drive a just transition to net zero.
Championing Inclusion
We foster a diverse, inclusive culture where creativity and innovation thrive.
Flexible and Hybrid Working
Our hybrid model supports balance, with part-time options and at least two office days weekly.
Progressive Benefits
We offer green pensions, IVF support, private healthcare, and more for your well-being and growth.
We align profit with social purpose to create lasting positive impact for our people, communities, and planet.
Committed to the Climate
Through our Climate Programme, we reduce environmental impact and drive a just transition to net zero.
Championing Inclusion
We foster a diverse, inclusive culture where creativity and innovation thrive.
Flexible and Hybrid Working
Our hybrid model supports balance, with part-time options and at least two office days weekly.
Progressive Benefits
We offer green pensions, IVF support, private healthcare, and more for your well-being and growth.
About
At Bates Wells, we’re not the average law firm. We believe that actions speak louder than words. We strive to do the right thing as a business and to help our clients make a positive impact on their people and society.Recruitment at Bates Wells – The use of AIAt Bates Wells, we are committed to transparency and fairness in our recruitment processes. We understand the importance of ensuring that our methods align with best practices and respect the privacy and rights of all candidates.We would like to clarify that we do not use artificial intelligence (AI) to screen, sift, score, reject, or approve any recruitment decisions, at any stage of our recruitment process. Our recruitment decisions are made by hiring managers and the HR team, ensuring a personal and thoughtful approach to each candidate.We do utilise AI technology in a limited capacity to enhance our recruitment process. Specifically, we use Metaview to record and transcribe interviews. This tool helps us maintain accurate records of interviews, to support objective scoring of answers based on evidence and ensures that we can review and reflect on the conversations held during the recruitment process. Importantly, Metaview is not used to evaluate candidates or make any decisions regarding their suitability for a role.We are committed to maintaining the highest standards of privacy and fairness in our recruitment processes and will continue to review and update our practices to ensure compliance with all relevant regulations and guidelines.
Skills Required
- Broad marketing and business development background within a law firm environment at manager or senior manager level
- Strong understanding of Purpose & Impact and ability to communicate it to client groups
- Experience advising, working with and reporting to senior stakeholders
- Track record of delivering products or services that drive revenue
- Experience developing and delivering integrated business development and marketing campaigns
- Experience managing internal and external communications channels, including websites and content platforms
- Experience contributing to or producing Impact Reports and sustainability/ESG communications
- Experience developing awards or profile-raising strategies
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The Company
What We Do
Bates Wells is a purpose-driven law firm, the first UK firm to achieve B Corp certification, committed to using the law to drive positive change and combining profit with social purpose.
