𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀
𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟮𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟴𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟮-𝟭𝟴 𝗟𝗣𝗔)
Experience: 4+ yrs
Location: Mumbai
As a Senior Business Development Manager, you will spearhead growth initiatives, identify new market opportunities, and forge strategic partnerships that amplify brand presence across the rapidly evolving creator economy. You will blend data-driven insights with creative outreach strategies to craft compelling offers for influencers, agencies, and emerging content creators, driving revenue and deepening ecosystem engagement. Your role will be pivotal in expanding distribution channels, refining sales processes, and ensuring a seamless alignment between product offerings and market demands, all while maintaining strong relationships with key industry stakeholders. You will work closely with cross‑functional teams to translate market intelligence into actionable plans that accelerate customer acquisition, retention, and long‑term partnership value.
Requirements
𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀
• Identify and prioritize high‑potential segments within the creator economy and influencer marketing landscape.
• Design and execute cold outreach campaigns that generate qualified leads across digital platforms and industry events.
• Negotiate partnership agreements, revenue sharing models, and contractual terms with creators, agencies, and brand sponsors.
• Develop value propositions and pitch decks tailored to diverse stakeholder audiences, including C‑suite executives and creative talent.
• Collaborate with product, marketing, and finance teams to refine Go‑to‑Market strategies and pricing models.
• Track performance metrics, forecast pipeline health, and deliver regular reports to senior leadership.
• Mentor junior business development staff, providing coaching on sales techniques and market trends.
• Lead cross‑functional initiatives that improve onboarding experiences for new partners and creators.
• Conduct competitive analyses, monitor industry trends, and recommend strategic adjustments to maintain market relevance.
• Represent the company at industry conferences, summits, and networking events to enhance brand visibility and credibility.
𝗪𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗬𝗼𝘂 𝗮 𝗚𝗿𝗲𝗮𝘁 𝗙𝗶𝘁
• 4+ years of proven experience in business development or sales within the digital media, creator economy, or influencer marketing sectors.
• Demonstrated success in cold outreach and lead generation, with a track record of exceeding quarterly quotas.
• Strong negotiation skills and ability to secure mutually beneficial agreements with content creators and agencies.
• In-depth knowledge of social media platforms, content distribution channels, and creator monetization models.
• Excellent communication and presentation abilities, capable of articulating complex concepts to diverse audiences.
• Strategic thinker with the capacity to translate market data into actionable growth plans.
• Proactive self‑starter who thrives in a fast‑paced, dynamic environment.
• Experience working cross‑functionally with product, marketing, and finance teams.
• Comfortable using CRM systems, analytics tools, and sales enablement platforms.
• Passion for staying ahead of industry trends and an eagerness to innovate within the evolving creator ecosystem.
Skills Required
- 4+ years of experience in business development or sales within digital media, the creator economy, or influencer marketing
- Proven success in cold outreach and lead generation, including exceeding quarterly quotas
- Strong negotiation skills and experience securing agreements with content creators and agencies
- In-depth knowledge of social media platforms, content distribution channels, and creator monetization models
- Excellent communication and presentation abilities
- Ability to translate market data into actionable growth plans
- Proactive self-starter comfortable in a fast-paced, dynamic environment
- Experience working cross-functionally with product, marketing, and finance teams
- Comfort using CRM systems, analytics tools, and sales enablement platforms
- Passion for industry trends and innovation in the creator ecosystem
What We Do
Weekday is an AI-powered recruitment platform that helps startups hire top-tier engineering and product talent. By leveraging a massive database of white-collar professionals and advanced outreach tools, the company streamlines the hiring process through automated sourcing, AI-driven resume screening, and white-glove contingency services. Their mission is to modernize recruitment by enabling companies to discover and engage passive candidates efficiently, ensuring high-quality hires for critical roles.
