About IMSM
IMSM (International Management Systems Marketing) is a global force in ISO consultancy - helping organisations not just achieve certification, but transform the way they operate. We partner with businesses across every sector, elevating performance, boosting compliance and unlocking measurable competitive advantage.
Now part of the Axiom GRC division within the WorkNest group and backed by Inflexion, we bring the reach and resources of a worldwide organisation. With teams spanning the UK, Europe, North America, APAC, Africa and Canada, and a growing network of employees and expert contractors, enables us to deliver high-quality, results-driven ISO consultancy to clients worldwide.
Role Overview
The Senior Business Development Manager will be responsible for delivering new client acquisition and driving revenue growth through proactive prospecting and effective sales execution. Carrying a mid-level personal sales target, the role demands a strong focus on self-generating opportunities and building trusted client relationships.
Key Responsibilities
Personal Sales Delivery
Carry an individual new business revenue target, consistently delivering results.
Proactively self-generate pipeline through outbound prospecting, networking, referrals, and industry engagement.
Manage inbound and outbound sales execution, optimising conversion rates across the funnel.
Manage the end-to-end sales cycle: outreach, discovery, presenting solutions, negotiating, and closing.
Represent the company at industry shows, conferences, and client meetings, building profile and generating leads.
Ensure accurate forecasting and CRM discipline, maintaining full visibility of pipeline and activity.
Collaboration & Team Contribution
Work closely with Head of Region for coaching, feedback, and support on complex deals.
Contribute to a positive, high-performance team culture by sharing knowledge and supporting colleagues.
Partner with Marketing to leverage campaigns into new opportunities.
Collaborate with Operations and Customer Success teams to ensure smooth onboarding of new clients.
Professional Growth
Take ownership of personal development, actively seeking feedback and engaging in training.
Build sector knowledge and continually refine sales techniques.
Demonstrate ambition and readiness for progression into senior roles over time.
Key Responsibilities - Overview
Promptly deal with high-intent MQL leads (e.g. anything organic or direct intent) - BANT qualify, turn into SQL and pitch services.
Contact the above at least 5 times
Work with BDMs/Head of’s to implement outbound and self-gen strategy
Utilise latest tooling (e.g. Lusha) to build call lists and call through
Attend industry events
Pitch wider services and begin to map the account
Can close all deals – aligned with Head of’s vision and subject to sign-off
Pass larger/more complicated deals to Head of to close or give to external resource (depending on complexity)
Skills & Attributes
Proven track record in new business sales, ideally in the industry standards or wider sector, or demonstrable ability to sell complex solutions
Strong ability to self-generate leads and convert opportunities into revenue
Experience of consistently meeting or exceeding sales targets
Excellent communication, presentation, and negotiation skills
Resilient, driven, and motivated by results, with a proactive and positive mindset
Confident using CRM platforms (e.g., Salesforce) and committed to maintaining accurate records
At IMSM, we believe in creating a workplace that’s built on collaboration, inclusivity, and continuous growth. We are committed to fostering a culture where Diversity, Equity, and Inclusion (DEI) are fundamental values, and where every team member feels respected, valued and empowered to succeed. We provide opportunities for professional development to help our colleagues reach their full potential, and we strive to create an environment where everyone’s voice is heard.
We are proud of our culture, which fosters both innovation and learning, and we are dedicated to building a space where all our team members can thrive and contribute to our collective success.
Are you ready to join us and be part of a dynamic, inclusive team that is shaping the future of ISO consultancy?
Skills Required
- Proven track record in new business sales
- Ability to self-generate leads and convert opportunities into revenue
- Experience of consistently meeting or exceeding sales targets
- Excellent communication, presentation, and negotiation skills
- Experience managing the end-to-end sales cycle and closing deals
- Confident using CRM platforms (e.g., Salesforce) and maintaining accurate records
- Resilient, driven, and results-motivated mindset
- Experience selling complex solutions or industry standards (ideally ISO consultancy)
- Familiarity with outbound tooling and prospecting tools (e.g., Lusha)
- Willingness to attend industry events, conferences, and client meetings
What We Do
IMSM (International Management Systems Marketing) is a global leader in ISO consultancy, providing high-quality ISO standards and services to organizations of all sizes across all sectors. They specialize in the implementation, integration, and audit preparation for over 15 ISO standards, including quality, environmental, information security, and health and safety management systems. Acquired by Inflexion in 2024, IMSM operates globally to help businesses optimize performance and achieve sustainable growth through effective management systems.
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