About ConnectAd
ConnectAd is a European, independent Supply-Side Platform built for efficiency, transparency, and long-term value creation. As a boutique challenger in the programmatic ecosystem, we focus on delivering high-quality supply and maximising revenue for our publisher partners — without unnecessary complexity or excessive take rates. We work closely with publishers, agencies, advertisers, and technology partners to build efficient programmatic marketplaces that prioritise performance, transparency, and sustainable growth.
About the role
We are looking for an experienced Senior Supply Business Development Manager to accelerate ConnectAd's publisher-side growth in the UK market.
This is a senior, supply-focused commercial role centred on identifying, acquiring, and growing premium publishing partnerships. You will drive new business development with media owners and publishers across the UK, while also deepening and expanding ConnectAd's existing publisher relationships to maximise monetisation and long-term partnership value.
Responsibilities
- Identify, pitch, and onboard premium UK publishers and media owners into the ConnectAd platform.
- Build and execute a supply-acquisition strategy targeting high-quality, monetisation-ready inventory across formats and verticals.
- Own and grow relationships with existing publisher partners, identifying opportunities to expand inventory, formats, and revenue.
- Act as a trusted advisor to publishers on yield strategy, demand activation, and platform integration.
- Collaborate closely with Customer Success teams to ensure smooth onboarding, high service levels, and strong partnership satisfaction for newly acquired publishers.
- Collaborate with account management, product, and operations teams to ensure smooth onboarding and successful partner activation.
- Represent ConnectAd at industry events, publisher meetings, and senior stakeholder discussions in the UK.
- Monitor market trends and competitive dynamics to identify new partnership opportunities.
- Provide market feedback to product and leadership teams to inform ConnectAd's supply strategy.
Success metrics
- New business revenue growth from onboarding new publishing partners (primary KPI).
- Number and quality of new publisher partnerships onboarded.
- Revenue growth from existing publisher accounts.
- Overall supply-side revenue contribution in the UK.
- Publisher retention and satisfaction.
- Pipeline quality and conversion rate.
- Inventory quality and diversity added to the platform.
- Strategic relationship depth across the UK publisher landscape.
Requirements
- Substantial, proven experience in publisher development, supply-side partnerships, adtech, or programmatic business development.
- Strong existing network across UK publishers and media owners.
- Proven track record of acquiring and growing revenue-generating publisher partnerships.
- Solid understanding of SSPs, header bidding, yield management, ad servers, and programmatic monetisation.
- Strong negotiation and relationship-management skills, with the ability to engage senior stakeholders.
- Entrepreneurial mindset with high ownership, comfortable in a fast-moving, independent SSP environment.
- Business-fluent English (C1 or above).
Benefits
- Competitive compensation with a performance-based bonus.
- A strategic, high-impact role within a growing independent SSP.
- A remote working model.
- A collaborative, entrepreneurial environment where you shape ConnectAd's supply strategy in the UK.
Skills Required
- Substantial, proven experience in publisher development, supply-side partnerships, adtech, or programmatic business development.
- Strong existing network across UK publishers and media owners.
- Proven track record of acquiring and growing revenue-generating publisher partnerships.
- Solid understanding of SSPs, header bidding, yield management, ad servers, and programmatic monetisation.
- Strong negotiation and relationship-management skills, with the ability to engage senior stakeholders.
- Entrepreneurial mindset with high ownership, comfortable in a fast-moving, independent SSP environment.
- Business-fluent English (C1 or above).
What We Do
ConnectAd is an independent, full-service supply-side platform focused on delivering high-quality digital inventory and premium audiences to advertising partners while help top publishers manage and programmatically sell their digital assets and extend their audience scale. Our platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. Websites range from news, lifestyle, sports, automotive, food/drinks and entertainment categories, to more specific niche portals, all with unique high quality content. Our Network contains more than 250 websites (only direct pub relations) with more than 2 billion monthly ad impressions – permanently verified by industry leading brand safety tools. We support all popular Desktop & Mobile ad sizes as well as Video advertising through one platform. To hear more about the possibilities for deals, publishers or just want to get in touch, contact us as [email protected]
