About ConnectAd
ConnectAd is a European, independent Supply-Side Platform built for efficiency, transparency, and long-term value creation. As a boutique challenger in the programmatic ecosystem, we focus on delivering high-quality supply and maximising revenue for our publisher partners — without unnecessary complexity or excessive take rates. We work closely with publishers, agencies, advertisers, and technology partners to build efficient programmatic marketplaces that prioritise performance, transparency, and sustainable growth.
About the role
We are looking for an experienced Senior Business Development Manager, Demand & Supply Partnerships to grow ConnectAd's presence in the French market from both sides of the ecosystem.
This is a senior commercial marketplace role — not a pure agency-sales role, and not a pure publisher-development role. You will own market growth by combining demand-side and supply-side business development. On the demand side, you will build senior relationships with agency holding groups, independent agencies, trading desks, and programmatic buyers to activate PMP and curated-marketplace demand through ConnectAd. On the supply side, you will identify, develop, and onboard premium publishers into our platform, helping them monetise better through high-quality demand and tailored supply packaging.
Responsibilities
- Build and own senior relationships with agency holding groups, independent agencies, trading desks, programmatic buyers, and advertiser-side stakeholders in France.
- Activate PMP and curated-marketplace demand through ConnectAd.
- Drive revenue through deal IDs, PMPs, curated marketplaces, and programmatic supply packages.
- Identify and onboard premium French publishers and media owners into the ConnectAd platform.
- Build supply-acquisition strategies by vertical, format, audience, and buyer demand.
- Help publishers improve monetisation through ConnectAd's demand, transparency, and yield strategy.
- Translate buyer demand into relevant, commercially packaged supply.
- Lead commercial negotiations with both demand and supply partners.
- Work closely with product, operations, account management, and leadership teams.
- Represent ConnectAd at senior stakeholder meetings and industry events in France.
Success metrics
- Demand revenue growth across your agency and buyer portfolio.
- PMP and curated-marketplace revenue.
- Number and quality of new publisher partnerships onboarded.
- Revenue from newly activated supply.
- Agency and HoldCo spend activated through ConnectAd.
- Pipeline quality and conversion rate.
- Strategic relationship depth across agencies, publishers, and technology partners.
Requirements
- Substantial, proven experience across programmatic advertising, adtech, SSP/DSP partnerships, agency sales, publisher development, or digital-media business development.
- Strong existing network across French agency holding groups, independent agencies, trading desks, and/or premium publishers.
- Proven commercial track record of building revenue-generating partnerships, ideally across both demand and supply.
- Strong understanding of RTB, PMPs, curated marketplaces, deal IDs, SSPs, DSPs, header bidding, ad servers, and programmatic monetisation.
- Strong negotiation and senior stakeholder-management skills.
- Entrepreneurial mindset with high ownership, comfortable in an independent SSP environment.
- Professional working proficiency in French and English (C1 or above).
Benefits
- Competitive compensation with a performance-based bonus (indicative base €70,000–€95,000, plus variable).
- A strategic, high-impact role within a growing independent SSP.
- A remote working model.
- A collaborative, entrepreneurial environment where you shape ConnectAd's demand and supply strategy in France.
Skills Required
- Substantial proven experience across programmatic advertising, adtech, SSP/DSP partnerships, agency sales, publisher development, or digital-media business development
- Strong existing network across French agency holding groups, independent agencies, trading desks, and/or premium publishers
- Proven commercial track record of building revenue-generating partnerships across both demand and supply
- Strong understanding of RTB, PMPs, curated marketplaces, deal IDs, SSPs, DSPs, header bidding, ad servers, and programmatic monetisation
- Strong negotiation and senior stakeholder-management skills
- Entrepreneurial mindset with high ownership, comfortable in an independent SSP environment
- Professional working proficiency in French and English (C1 or above)
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What We Do
ConnectAd is an independent, full-service supply-side platform focused on delivering high-quality digital inventory and premium audiences to advertising partners while help top publishers manage and programmatically sell their digital assets and extend their audience scale. Our platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. Websites range from news, lifestyle, sports, automotive, food/drinks and entertainment categories, to more specific niche portals, all with unique high quality content. Our Network contains more than 250 websites (only direct pub relations) with more than 2 billion monthly ad impressions – permanently verified by industry leading brand safety tools. We support all popular Desktop & Mobile ad sizes as well as Video advertising through one platform. To hear more about the possibilities for deals, publishers or just want to get in touch, contact us as [email protected]
