Senior Business Development Manager - The Americas (Events)

Posted Yesterday
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London, Greater London, England, GBR
In-Office
65K-65K Annually
Senior level
Events • Software
The Role
Own commercial growth for M&I in the Americas by meeting a personal sales quota across new business, renewals and upsell. Build and manage pipelines, negotiate renewals, drive rebookings, upsell sponsorships, maintain Salesforce pipeline accuracy, mentor peers, and collaborate cross-functionally to deliver supplier propositions. Support events as needed outside standard hours.
Summary Generated by Built In

Senior Business Development Manager - The Americas
Borough, South London (SE1 1EP) - Hybrid

M&I

M&I, launched in 2006, brings together high-calibre meeting planners and exhibitors from the hospitality industry through a series of standout events across Europe, the Middle East, and the Americas. Our portfolio includes M&I Expo, M&I Flagship, M&I Healthcare, and M&I Luxe. We create beautifully crafted events that spark meaningful engagement, from curated 1-2-1 meetings to immersive moments that showcase exceptional destinations, hotels, venues and MICE services. Our events take place across Europe, the Americas and the Middle East in some of the world's most extraordinary destinations.

Part of Worldwide Events Group

M&I is part of Worldwide Events Group, founded in 2007 and now a recognised leader in global MICE and luxury travel. Across our events, we bring people together and facilitate meaningful relationships, a philosophy we call H2H, human-to-human connection.
Innovation drives our evolution. We’re embracing the role of agentic AI to elevate personalisation, streamline event design and create smarter, more intuitive experiences for our global communities.

Our Sister Brand: Private Luxury Events

Alongside M&I, Private Luxury Events champions the ethos Expect the Extraordinary, delivering world-class experiences to the Luxury Travel community through Amour, Private Luxury, TFest and Ultra.

The Role

As a Senior Business Development Manager - The Americas, you will own the commercial growth of the M&I brand across our M&I sales portfolio, winning and renewing supplier participation, driving new bookings, and maximising rebookings and account value.

You’ll join our growing team of experienced, passionate people who have delivered hundreds of events worldwide and who bring creativity, precision and purpose to everything we do.

Working three days per week aligned to US market hours (11:00 to 19:00 UK time), one day on standard UK hours (09:30 to 17:30), and Fridays finishing at 16:00.

This is a permanent full-time opportunity reporting to the Global Director of Sales.

Responsibilities
  • Revenue Delivery – own a personal sales quota within the M&I supplier sales portfolio, delivering against annual revenue targets across new business, renewals and upsell.
  • New Supplier Acquisition – build and manage a healthy pipeline of qualified supplier prospects, sourcing opportunities through market research, referrals and industry events.
  • Renewal and Rebooking Management – manage the full renewal cycle, from early identification of expiring contracts through negotiation and rebooking, maximising retention across your portfolio.
  • Upsell and Value Creation – identify opportunities for sponsorship, premium placements and multi-property or multi-event commitments to increase account value.
  • Pipeline and CRM Discipline – maintain an accurate, current pipeline in Salesforce, recording customer interactions, deal stages, next steps and forecasts.
  • Peer Mentoring and Deal Support – provide coaching and deal-shaping support to Business Development Executives, Business Development Managers and Account Managers, sharing best practice and market intelligence.

Due to the nature of our work, you may occasionally be required to work outside standard hours to support events or meet key deadlines


Requirements

You’ll thrive in this Senior Business Development Manager role if you bring:

  • Business Development and Selling – a proven ability to prospect, qualify, negotiate and close supplier deals, with a track record of meeting or exceeding targets in a B2B events, hospitality or conference environment.
  • Relationship Building – the ability to build trust with senior supplier contacts, including hotel-group leaders, venue owners and destination marketers, and to sustain productive long-term relationships.
  • Commercial Judgement – sound judgement on pricing, value and deal risk, working within policy and knowing when a strategic exception or senior escalation is required.
  • Renewal and Rebooking Management – a systematic approach to renewals: early identification, account preparation, tailored proposals, negotiation and timely close.
  • CRM and Pipeline Discipline – consistent, accurate use of Salesforce, maintaining reliable interaction history, deal stages, next steps and forecasts.
  • Market and Competitor Awareness – a strong understanding of the hosted-buyer event landscape, competitor activity, supplier priorities and relevant hospitality or MICE market developments.
Desirable Qualifications and Experience
  • AI and Data Fluency – using AI and data tools appropriately for account research, proposal preparation, rebooking prioritisation, objection handling and informed sales decisions.
  • Coaching and Mentoring – supporting junior and peer sellers through deal reviews, role-play, shadowing, practical feedback and active knowledge sharing.
  • Complex Deal Shaping – structuring and negotiating multi-property, multi-event or multi-year commitments involving several stakeholders.
  • Cross-Functional Collaboration – working effectively with Buyer Relations, Marketing, Revenue Operations and Event Operations to create credible and deliverable supplier propositions.

Benefits

We offer a thoughtful package designed to support your wellbeing, growth, and work–life balance.

  • £65,000 OTE in year one (uncapped).
  • 28 days holiday plus UK bank holidays, with additional days awarded for length of service.
  • A centrally located London office with a summer terrace within walking distance of the world-famous Borough Market.
  • Regular employee social events supported by our Happiness & Culture team.
  • Monthly contribution towards Bupa private health insurance (post probation).
  • Employee Assistance Program offering confidential wellbeing support.
  • Enhanced maternity and paternity leave to support growing families.
  • 4 pm Friday finish!
How to Apply

We review applications on a rolling basis and will close the role once we’ve found our match. To avoid disappointment, apply via the button shown.

Our Commitment to Diversity

We foster an environment where everyone feels respected, valued, and able to thrive. We welcome individuals of all backgrounds, identities, and lived experiences, including differences in gender identity, orientation, expression, age, race, ethnicity, physical or mental ability, neurodiversity, religion or belief, and socio‑economic background. Our diversity strengthens our perspective, fuels innovation, and deepens our connection to the clients and communities we serve around the world.

Find Out More

Company: wwideevents.com | mi-forums.com
Brands:
amourforums.com | privateluxuryevents.com | privateluxuryforums.com | privateluxuryevents.com/ultra | travel-fest.com

Skills Required

  • Proven B2B business development and sales experience in events, hospitality, or conferences
  • Ability to build and maintain relationships with senior supplier contacts (hotel groups, venues, destination marketers)
  • Commercial judgement on pricing, value and deal risk, including escalation when needed
  • Experience managing renewals and rebooking cycles, including negotiation and timely close
  • Consistent, accurate use of Salesforce for pipeline and CRM discipline
  • Strong market and competitor awareness within the hosted-buyer/MICE landscape
  • Ability to work specified hours aligned to US market (three days 11:00-19:00 UK time) and hybrid in London
  • Fluency using AI and data tools for account research and prioritisation
  • Coaching and mentoring experience to support junior sellers
  • Experience structuring and negotiating complex multi-property or multi-event deals
  • Experience collaborating cross-functionally with Buyer Relations, Marketing, Revenue Operations and Event Operations
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The Company
HQ: London
94 Employees
Year Founded: 2006

What We Do

At M&I we connect the global MICE industry through world-class events in the world’s best destinations, attracting key buyers and creating an atmosphere perfect for networking. This is where the most valuable business connections are made. We believe in the power of human-to-human connections to secure high quality business.

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