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X, now merged with xAI, is the world’s most influential cultural signal, connecting brands with valuable audiences at their most receptive. Next, a global team of strategists, creatives, and technologists, partners with sales to deliver data-driven, creative solutions that meet brands’ marketing objectives and KPIs. We are seeking a Senior Brand Strategist to join our Dublin-based team, reporting to the Director, Head of Next EMEA, to support and grow Next’s offering in Europe’s fastest-growing markets and verticals.
What You'll Do
As a key player in Next’s growth, you’ll unlock new business opportunities across multiple markets through creative insight and ideation, leading responses to briefs from top-tier brands and nurturing internal and external relationships. Your work will support scaling Next’s services with a focus on X-centric campaign ideas that leverage platform innovations. A typical week includes:
Creative ideation for clients across multiple markets
Consulting with sales teams and customers
Collaborating with technologists on complex projects
Presenting at workshops, developing briefs, and advising on case studies/award applications
Your primary goal is to develop unique, measurable campaign ideas that drive brand objectives while balancing deep strategic thinking with collaboration, pitching, and execution.
Responsibilities & ExpectationsDevelop executive level presentations ranging from a response to a brief or providing a broader view of their business challenges and how X can help solve them.
Deliver measurable results that achieve brand objectives
Represent X as a trusted partner in client, agency, and industry settings
Act as an embedded partner to sales teams, proactively driving business growth
Build cross-functional relationships to create scalable materials/processes
Demonstrate sharp business acumen, professional maturity, and a passion for excellence
Lead ideation to drive fresh, actionable outcomes
Communicate compelling narratives that address client needs and highlight X’s creative potential
Manage projects end-to-end with resourcefulness and creative energy.
Experience working with high-performance, distributed teams across multiple markets
Deep knowledge of X as a user and marketer, including promoted products and advertising model
Proven ability to lead clients/accounts with high accountability and stakeholder management
Experience building scalable, creative digital media programs that drive brand awareness and engagement
Cross-functional collaboration with teams like sales, product, engineering, and media
Expert-level written and spoken English; proficiency in other European languages is a plus
This role is based in Dublin and focuses on supporting Next’s growth in EMEA’s dynamic markets.
Top Skills
What We Do
We serve the public conversation. We believe real change starts with conversation. That’s why it matters to us that people have a free and safe space to talk. We put people first. Be you, really. That’s how we build trust. Together we’re creating a culture that’s supportive, respectful, and a pretty cool vibe. Sure, we’re not perfect, we’re people. But we’re open and honest about who we are and what we do.
Why Work With Us
Life’s not about a job, it’s about purpose. We believe real change starts with conversation. Here, your voice matters. Come as you are and together we’ll do what’s right (not what’s easy) to serve the public conversation.
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