Senior Brand Planner

About Nubank

Nu was born in 2013 with the mission to fight complexity to empower people in their daily lives by reinventing financial services. We are one of the world’s largest digital financial services platforms, serving 85 million customers across Brazil, Mexico, and Colombia. As one of the leading technology companies in the world, Nu leverages proprietary technologies and innovative business practices to create new financial solutions and experiences for individuals and SMEs that are simple, intuitive, convenient, low-cost, empowering, and human. Guided by its mission, Nu is fostering access to financial services across Latin America.

About the role

The Creative Strategist is part of the Creative Marketing job family and plays a crucial role in improving overall marketing and communication plans, connecting the creative and the business objectives by combining the creative skills of a marketer with the critical thinking of an analyst.

Its main attributions go from defining the brand strategy, helping the media team design the comms strategy, crafting creative insights, analyzing data and research, building a brand architecture, developing a communication narrative, and setting the presentations storytelling to ensure everything is on track with OKRs and the brand´s narrative.

A Creative Strategist usually sits between the analytical and creative teams, meaning they often facilitate the communication and actionable tasks for the other members to execute a perfect marketing strategy.

We are looking for a Creative Strategist with a minimum of 10-12 years of relevant experience, a recognized professional obtained through advanced education and work experience.

Responsabilities

• Develop brand strategy;
• Understand and articulate the communication strategy and narrative for a project, aligning it with business objectives;
• Develop an understanding of the target audience(s), their needs, and how they interact with the brand across touchpoints;
• Write creative briefs that inspire and challenge teams to do their best work;
• Partner with cross-functional teams, including creative, business, media, consumer insights, to bring concepts to life;
• Present concepts and rationale to internal stakeholders, adjusting as needed based on feedback;
• Stay up-to-date on industry trends and emerging technologies;
• Proactively share knowledge and best practices with team members;
• Foster a culture of creativity and innovation within the team;
• Encourage out-of-the-box thinking and challenge team members to think outside their comfort zones;
• Continuously strive to improve processes and procedures and be in touch with the platforms to be up to date with new features and opportunities.

Benefits

• Nubank equity
• Health and life insurance 
• Food card 
• 17 days of paid vacation with 25% vacation bonus 
• Holiday Bonus ("Aguinaldo") of 30 days of pay per year 
• NuCare - Our mental health and wellness assistance program
• NuLanguage - Our language learning program
• Extended maternity and paternity leaves

Diversity and Inclusion at Nu

We want to build products and experiences for everyone who wants to take back control over their finances, that's why we build strong and diverse teams that rise up to the challenge. We are a team of the most creative people in technology, and we hire under equal opportunity, irrespective of gender, ethnicity, religion, sexual orientation or background. We are proud to say that 30% of our team recognize themselves as part of the LGBTQ+ community, and 40% of our team identify as women, in all positions and seniority levels. We are a very process-light organization that values human interactions, and that is a very important part of our culture. At Nu, everyone has the opportunity to speak up and participate, grow and share ideas.