Senior Brand Manager

Posted 15 Days Ago
Be an Early Applicant
New York, NY
70K-75K Annually
Senior level
Events • News + Entertainment
The Role
The Senior Brand Manager will enhance client relationships and manage marketing partnerships, focusing on financial services. Responsibilities include managing program activations, financial performance, budget planning, project management, and delivering analytical program recaps.
Summary Generated by Built In

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

You will support the day-to-day relationship and activities of Live Nation’s strategic marketing partnership with our top corporate brands within our team’s portfolio of management. You will focus on a key financial services partner. You will also be directly involved in maximizing the value of the client relationship and performance of client’s entertainment program with a focus on:

  • Client Relationship Service

  • Program Activation & Performance

  • Financial Performance, Budget Planning & Reporting

  • Innovation & Growth

WHAT THIS ROLE WILL DO

  • Continuously strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client’s industry and business, impeccable program delivery and client engagement

  • Ensure delivery of contractual venue sponsorship elements including planning, execution, measurement, and reporting and proactively resolve any challenges with asset delivery

  • Work closely with local Venue Brand Managers, creative designers, experiential colleagues, and production vendors to update and implement onsite branding for all sponsored venues, ensuring fulfillment and securing proof of proper installation for all elements. Build and maintain tracking documents to properly manage overall process from end to end

  • Lead development and overall project management of enhancements to client’s venue presence in key markets with support from a cross-functional team

  • Manage on-site activities for venues, festivals, custom events, artist experiences and hospitality programs including coordination with venue staff, festival production leads, and/or third-party activation agencies

  • Manage program budgets, including tracking expenses, processing payments, and developing forecasts

  • Manage periodic reporting to ensure delivery of key program elements

  • Develop and deliver program recaps in a timely manner, with analytical business results and key insights to improve and grow the business

  • Assist with periodic client status calls and internal meetings, including the preparation of pre-call agendas and post-call recaps

  • Support key client meetings throughout the year, in-person and over phone – e.g., campaign reviews, end of year recap discussions, etc., including development of presentations for meetings

  • Develop and grow relationships with key Live Nation teams (i.e., Digital and social media, Promotions, Content Production, etc.) to ensure the desired program delivery and results for clients

  • Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs

  • Support department-wide development initiatives

  • Additional responsibilities as requested from Manager and/or Senior Management

WHAT THIS PERSON WILL BRING

  • 5+ years direct experience in brand management, client service, media or entertainment, and/or marketing consulting

  • Proficiency with data organization and analysis

  • Project management and organizational skills including managing multiple projects simultaneously

  • Record of success building, pitching, and delivering innovative marketing programs with measurable results

  • High proficiency in Microsoft Office applications including Excel, PowerPoint, and Word

  • Interest in music industry preferred, including knowledge of current/relevant artists and industry trends

  • Work with recognizable global brands preferred

  • Financial services industry experience a plus

  • Able to travel domestically approximately 5 – 10 times per year.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets

WEALTH: 401(k) program with company match, Stock Program

FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support

CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings

OTHERS: Volunteer time off, crowdfunding network

Live Nation’s policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation’s health and safety protocols and policies as they change from time to time.

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.


Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

New York City Pay Range*: $70,000 - $75,000

**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York applicant might be paid. It assumes that the successful candidate will be in New York or perform the position in New York. Similar positions located outside of New York will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NY Law, a potential new employee’s salary history will not be used in compensation decisions. 

The Company
Atlanta, GA
13,750 Employees
On-site Workplace
Year Founded: 2005

What We Do

Recognized three years in a row by Great Place to Work® and named one of People Magazine’s Top 50 Companies that Care, Live Nation Entertainment is the global leader in live events and ticketing. With business operations and corporate functions across 5 major divisions, Ticketmaster, House of Blues, Concerts, Media & Sponsorship, and Artist Nation, we offer exciting opportunities across every discipline.

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