The Senior Brand Manager helps shape and evolve the Exploding Kittens’ franchise distinct brand identity across games, campaigns and new product lines. This role is the internal owner of all things Exploding Kittens. They partner closely with cross-functional teams, drive revenue through creative marketing and product development strategies, are confident with using research and data implementation for informed (but boundary-pushing) decision-making, and excited about leading out-of-the-box licensing initiatives.
The Senior Brand Manager understands the mass market, loves games, wants to build communities, respects the brand EK has built over the past decade and is ready to take it into the next 10 years. They embrace the start-up-mentality and are comfortable creating processes and resource planning.
Humble, hungry, and people-smart, they put the team's success first. They bring a growth mindset and a commitment to continually developing their craft and evolving as a leader.
WHAT YOU'LL DO
Shape the long-term vision and brand architecture of the Exploding Kittens franchise by developing a multi-year strategy, portfolio management, brand playbooks and guidelines.
Develop and be accountable for brand and go-to-market campaigns to increase awareness, grow consumer reach and turn casual players into loyal fans (partner with Marketing for execution).
Use consumer, cultural, and market insights to hone brand strategy and inform new product development.
Manage the numbers; costing, pricing, P&L, inventory, and profitability and partner with Marketing to plan EK campaign spend within Marketing budget. .
Serve as point of contact for licensing and brand partnership opportunities, incl. project approvals
Partner and travel with Sales and Marketing for activations and retailer-specific programs and events.
WHAT YOU'll BRING
5+ years in brand management
Experience in refreshing and evolving brands; navigating growth, maturity, and category expansion while protecting and strengthening the core identity.
Track record of successful launches for high-growth CPG brands that are built with the consumer in mind
Strong commercial knowledge, business acumen and ability to create or leverage P&L, forecasting, retail sell-in and sell-through data
Demonstrable ability to translate strategic direction into bold and original execution.
Analytical, and comfortable with turning insight into creative briefs
Deep understanding of consumer behavior and cultural trends
Exceptional communicator; comfortable in fast-paced, collaborative, iterative environments.
Based in Los Angeles, CA.
Skills Required
- 5+ years of experience in brand management
- Experience refreshing and evolving brands through growth, maturity, and category expansion
- Track record of successful launches for high-growth consumer packaged goods brands
- Strong commercial knowledge and business acumen
- Ability to create or leverage P&L, forecasting, retail sell-in, and sell-through data
- Ability to translate strategic direction into bold and original execution
- Analytical ability and comfort turning insights into creative briefs
- Deep understanding of consumer behavior and cultural trends
- Exceptional communication skills and comfort in fast-paced, collaborative environments
- Based in Los Angeles, California
What We Do
Exploding Kittens is a leading game and entertainment company with a mission to inspire people to connect, laugh, and play fun games in the physical world. After initially seeking to raise $10K through Kickstarter, the Exploding Kittens campaign raised $8.7M in 30 days from 219,000 backers. To date, Exploding Kittens is the #1 most-backed project in Kickstarter history and has sold over 20 million games. Started by former Xbox game designer Elan Lee and The Oatmeal’s founder Matthew Inman,Exploding Kittens and its family of games seek to reshape traditional game night into an entertaining person-to-person experience. Today, there are nearly 30 games available for purchase, an exclusive Exploding Kittens mobile game for Netflix subscribers, a free-to-play app, Kitty Letter, and an Exploding Kittens mobile app available iOS, Android, and Nintendo Switch as well as an animated Netflix series titled ‘Exploding Kittens’ in production.
Why Work With Us
We have created a unique space where our products come to life due to the people that help make it.
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