The Role
Lead Highland’s brand narrative, content engine, integrated campaigns, and LA28 Olympic and Paralympic sponsorship activation. Direct internal creatives, agencies, and production teams; manage content planning, approvals, and asset libraries; develop product positioning and sales collateral; support stakeholder advocacy; and measure campaign performance. The role translates complex electrification offerings into compelling messaging for school districts, municipalities, fleet operators, and community stakeholders.
Summary Generated by Built In
About Us
Highland Electric Fleets’ mission is to make electric fleets accessible and affordable for all, enabling communities to realize the benefits of cleaner, quieter and healthier fleets. Highland is North America’s leading provider of Electrification-as-a-Service (EaaS). Founded in 2019, Highland partners with school districts, municipalities, and fleet operators to make the transition to electric fleets simple and affordable.
Highland proudly serves as the Official Electric School Bus Provider of the LA28 Olympic and Paralympic Games and Team USA. From pioneering vehicle-to-grid technology to managing some of the nation’s largest electric school bus fleets, Highland delivers reliable, cost-effective solutions that support local communities and drive the future of transportation.
Summary:
We're looking for a strategic, story-driven Senior Brand Manager to lead how Highland’s brand shows up in market. This role owns Highland’s content engine and integrated campaigns, including activation of our LA28 Olympic & Paralympic sponsorship. The Senior Brand Manager is responsible for setting the narrative, briefing and directing our internal creative team, agency partners, and external production crews, and running the production & content calendar so the right assets land on time and on message.
Beyond brand, this person helps drive the product narrative: translating what Highland delivers into clear positioning and messaging, and equipping our sales teams with the collateral they need to win. The ideal candidate pairs creative instinct with commercial focus, and knows how to turn a complex offering into a story that resonates with school districts, municipalities, fleet operators, and community stakeholders.
Job Overview:
- Own Highland's content engine end to end — from narrative and concept through production, launch, and repurposing across channels
- Build and maintain the content calendar to drive an integrated message across channels
- Partner with the Creative Director on video and photoshoots with Team USA athletes, and customer events & testimonials, owning planning, logistics, and execution
- Lead content review and approvals, including customer, legal, and sponsorship compliance sign-off
- Manage the content library to support future activation and sales enablement
- Lead activation of integrated brand campaigns from brief and creative development through launch, optimization, and reporting, working closely with cross-functional teams to maximize consistency and impact. Campaigns to include tentpole events, current-customer engagement, and demand generation programs
- Deliver Highland's LA28 Olympic & Paralympic activation with internal and external teams, ensuring assets, content, and messaging connect with both national and local audiences
- Maximize the value of the LA28 partnership across brand awareness, demand generation, and customer engagement while maintaining USOPP/IOC compliance
- Build local activation and co-marketing moments with school districts, from ribbon cuttings to community events
- Serve as a steward of the Highland brand, holding a consistent voice, look, and experience across every channel and touchpoint
- Bring Highland's established brand strategy to life through campaigns, content, and activation — sharpening how the story gets told
- Partner with leadership on thought leadership and stakeholder advocacy moments that build Highland's reputation in a competitive, fast-moving market
- Help drive Highland's product narrative translating our Electrification-as-a-Service offering and product capabilities into clear, differentiated positioning and messaging for priority audiences
- Partner cross-functionally to develop messaging frameworks and value propositions that connect product features to customer outcomes
- Own the development of product-facing sales collateral (e.g. decks, one-pagers, and talk track) that help commercial teams engage district and municipal decision-makers
- Track, analyze, and report on campaign effectiveness, adjusting as needed to meet and exceed KPIs
- Translate performance data into clear recommendations that sharpen future brand and product marketing investments
Content Creation & Production
Campaign & Sponsorship Activation
Brand Steward & Narrative
Product Marketing & Narrative
Performance Measurement
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field
- 7+ years of brand, content, and/or product marketing experience
- Strong track record of developing and executing integrated marketing campaigns, preferably in support of high-profile sponsorships
- Demonstrated experience owning content production end to end — briefing creative, directing agencies and production crews
- Experience developing product positioning, messaging, and sales enablement materials that connect a product or service to customer outcomes
- Proven ability to lead cross-functional initiatives across content, digital, paid media, events, and PR
- Demonstrated experience with sponsorship activation and major brand events preferred
- Outstanding communication, project management, and stakeholder management skills
- Ability to synthesize complex information into compelling benefits, messaging, and presentations
- Experience in B2B or public sector marketing a plus
What You Can Expect from Highland:
- Competitive base salary and performance-based bonus program
- A supportive, highly collaborative, team-oriented environment
- Ability to work with bright, innovative, and forward-thinking colleagues
- Health, Vision, and Dental coverage for employees & their dependents
- Generous Paid Time Off
- 401(k) program and company match
Highland Electric Fleets provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Highland Electric Fleets complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Skills Required
- Bachelor's degree in Marketing, Communications, or a related field
- 7+ years of brand, content, and/or product marketing experience
- Strong track record developing and executing integrated marketing campaigns
- Experience owning content production end to end, including briefing creative and directing agencies and production crews
- Experience developing product positioning, messaging, and sales enablement materials tied to customer outcomes
- Ability to lead cross-functional initiatives across content, digital, paid media, events, and PR
- Outstanding communication, project management, and stakeholder management skills
- Ability to synthesize complex information into compelling benefits, messaging, and presentations
- Experience developing integrated campaigns in support of high-profile sponsorships
- Experience with sponsorship activation and major brand events
- Experience in B2B or public sector marketing
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The Company
What We Do
Highland Electric Fleets is the leading provider of Electrification-as-a-Service (EaaS) for school districts, governments, and fleet operators in North America. Offering a unique suite of products, Highland makes it simple and affordable for public entities to upgrade their fleets to electric.
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