ABOUT US
From Australia to the World: Typo's Next Chapter Needs You!
Typo is on a mission to become the global leader in stationery, travel and gifting, reclaiming our place as a creative, cultural disruptor. As we gear up for the next stage of our exciting brand refresh, we're looking for a Senior Brand Manager who can turn big ideas into even bigger realities.
At Typo, we turn the ordinary into the extraordinary, providing you with the tools to express your unique creativity. Known for a bold creative voice and distinctive point of view, Typo's in-house design team creates products to bring joy into the everyday.
Typo’s design-led rebrand has only just begun and you will be part of our exciting journey as we redefine every touchpoint of the brand and expand our reach to new audiences around the world.
ABOUT THE ROLE
As the Senior Brand Manager, you’ll be a driving force in the transformation of the brand. You’ll work with a high-performing matrix style team, nurturing a culture of curiosity, originality, and accountability.
In this role you will be responsible for leading the development and execution of global campaign strategies for key brand categories with the goal of growing and strengthening customer connection, impacting market presence, and driving commercial results.
This role brings Typo’s strategy to life through compelling storytelling and globally scalable campaign frameworks. It balances global consistency with local relevance, working closely with regional and cross-functional teams across the business.
You will lead the end-to-end development of global go to market campaigns, translate brand strategy into actional marketing plans, work with customer insights/data/research and guide the development of instore and online communication and content.
Come make an impact in this 12 month maternity leave contract.
SKILLS & EXPERIENCE
• Extensive experience in brand/category marketing across omnichannel environments
• Demonstrated experience developing and executing global campaigns with local adaptability
• Strong understanding of customer insights, data-led marketing, and creative strategy
• Proven ability to lead go-to-market processes and manage cross-functional stakeholders within a matrix environment
• Commercial acumen with the ability to balance creativity and performance
• Exceptional communication and leadership skills
• Proficient in Microsoft Office, especially Excel and PowerPoint
• Agile, solutions-focused and comfortable working in a fast-paced environment
• Experience in stationery, lifestyle or travel goods industries (desirable, not essential)
BENEFITS
• Competitive salary
• Flexible working options & people-first leave initiatives
• Access to our world-class Support Centre, with an in-house restaurant & state-of-the-art wellness centre featuring free gym & holistic health services
• Subsidised onsite childcare centre
• 50% off our Brands | Cotton On, Cotton On Body, Cotton On Kids, Rubi Shoes, Typo, Factorie & Supre
• 24/7 Wellness support – mental health, relationships, family + more
• Local & Global career growth
• Discounts for you & your family – medical, travel, financial + more
• Performance & Peak incentives to reward + recognise our team
• Returnity - Paid program for new parents heading back to work
• Bring your dog to work
• Recognition, team connection moments & more!
Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.
We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.
We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.
If you have any individual needs in order to fully participate in the recruitment process, please contact us at [email protected] so we may support you in completing the job application process.
Skills Required
- Extensive experience in brand/category marketing across omnichannel environments
- Demonstrated experience developing and executing global campaigns with local adaptability
- Strong understanding of customer insights, data-led marketing, and creative strategy
- Proven ability to lead go-to-market processes and manage cross-functional stakeholders within a matrix environment
- Commercial acumen with the ability to balance creativity and performance
- Exceptional communication and leadership skills
- Proficient in Microsoft Office, especially Excel and PowerPoint
- Agile, solutions-focused and comfortable working in a fast-paced environment
- Experience in stationery, lifestyle or travel goods industries
What We Do
Our purpose has always been to make a positive difference in people’s lives, and our team and customers are at the heart of this. We started in 1988, with our first ‘shop’ being the boot of a Ford Bronco parked at The Beckley Market in Geelong, Australia. Inside? A stack of denim jackets; it was the start of something big. Our vision is to take our eight Aussie lifestyle brands to the world, delivering Good along the way. And we know that our responsibility goes far beyond selling great products. We work to prioritise people and the planet, while making products our customers love, ones that we can all be proud of. We’re a diverse bunch from all around the world who love to think big. We live for a challenge and give anything a go. We work hard and pride ourselves on creating an environment free from hierarchy and ego. One that promotes creativity and self-expression, allowing our team to do what they do best. We look after our people 24/7 – not just when they’re at work, but outside of it too. Since day one, our team members have been like great mates to us – and you look after your mates. We support and empower our team members to be the healthiest versions of themselves. And we keep it real, always. We’re customer-obsessed in everything we do, and believe us when we say the obsession is real! When you join our team, you’re part of something bigger – you’re here to be inspired, to learn, to do the right thing, and above all else, to make a positive difference. 20,000 people. 8 brands. 20 countries. 1,300 stores (and counting) and one life-changing Foundation. That's Cotton On Group.
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