The Role
Lead brand strategy and marketing campaigns for LATAM/Brazil markets, ensuring cultural relevance and alignment with global objectives. Manage digital strategies and platform partnerships to engage local players.
Summary Generated by Built In
About NEOWIZ
The Magic That Brings Joy to the World
At NEOWIZ, we build bold, memorable games that players love—and remember. We move fast, stay curious, and care deeply about doing great work.
We're not chasing one-off hits. We invest in strong ideas, sharp execution, and teams who take ownership. The goal? Build great games—and then do it again, even better.
Across PC, console, and mobile, we’re creating genre-defining experiences that push boundaries and deliver real joy. If that sounds like your kind of mission, we’d love to meet you.
Be part of something bold and let’s build what’s next.
Position Overview
NEOWIZ is seeking a highly skilled and culturally fluent Senior Brand Manager to lead the strategic development and execution of go-to-market plans, communications, and marketing campaigns with a particular focus on the Latin American and Brazilian gaming markets. This role operates globally but requires deep familiarity with LATAM/Brazilian audiences, media landscapes, platform relationships, and fan culture.
As the product’s brand vision holder, working closely with the development team and Production Services lead, the Senior Brand Manager will take ownership of regional brand strategy—ensuring cultural relevance, regional performance, and alignment with global business objectives. You will help us build lasting relationships with local players and communities, develop market-specific promotional initiatives, and bring major game campaigns to life across LATAM.
Key Responsibilities:
- Serve as the LATAM/Brazil market expert and vision holder, shaping brand identity and positioning to resonate with regional players.
- Leverage audience insights and cultural trends to inform brand messaging, campaign direction, and community strategies.
- Champion regional representation in creative development, including trailers, key art, and promotional content.
- Lead regional go-to-market planning across all campaign phases—announcement, launch, post-launch—tailored to LATAM/Brazil market dynamics.
- Develop and execute regional PR, digital, and platform marketing activations in partnership with internal teams and local agencies.
- Own the regional campaign narrative, ensuring consistency with global brand messaging while localizing for impact.
- Manage digital marketing strategies across LATAM and Brazil, including paid media execution, localized social content, creator/influencer collaboration, and fan engagement.
- Support and manage key player touch points—websites, community platforms, CRM, and store presence (PlayStation LATAM, Xbox BR/MX, Steam).
- Collaborate with marketing agencies to optimize paid and organic reach across key markets (e.g., Mexico, Brazil, Argentina, Colombia, Chile).
- Work with platform partners (PlayStation LATAM, Xbox LATAM, Steam) on regional amplification and marketing partnerships.
- Manage relationships with regional media outlets, influencers, and endemic/non-endemic partners to expand visibility.
- Drive co-marketing initiatives and secure featured placements on LATAM storefronts and media channels.
- Act as regional brand lead in close collaboration with global development and publishing teams.
- Oversee the creation of promotional items, merch, and in-region assets aligned with cultural preferences and community trends.
- Support live events, regional activations, and conventions (e.g., BIG Festival, Comic-Con São Paulo, Brasil Game Show) including on-site execution and coverage strategy.
Regional Brand Vision and Market Leadership
Localized Go-to-Market Planning & Launch Execution
Digital & Media Activation
Strategic Partnerships & First-Party Collaboration
Cross-functional Collaboration & Execution
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 10+ years of experience in brand management or marketing, with a focus on the LATAM/Brazilian games, entertainment, or media industries.
- Deep understanding of regional gaming audiences, platform trends, and local fan communities.
- Proven success in managing paid and digital media campaigns across Latin America and Brazil.
- Experience working with regional agencies, partners, influencers, and platform reps.
- Strong leadership and project management capabilities, especially in cross-cultural and cross-functional environments.
- Fluency in English, with working proficiency in Spanish and/or Portuguese strongly preferred
- Passion for video games and regional pop culture.
Preferred Qualifications:
- Experience working on platform marketing initiatives with PlayStation LATAM, Xbox Brazil/Mexico, or Steam LATAM.
- Proficiency in analytics platforms and digital campaign management tools.
- Familiarity with regional events and conventions across Latin America.
- Experience localizing marketing assets and messaging across Spanish and Portuguese-speaking territories.
What NEOWIZ Offers
- Fully remote role with flexible work hours across time zones.
- Competitive salary and comprehensive benefits.
- Opportunity to work on a diverse, award-winning game portfolio.
- A collaborative and globally minded team environment.
- Professional development and access to industry-leading tools.
Join Our Team
We're looking for exceptional talent who can help us scale globally while keeping our creative edge sharp.
🛠️ Hiring Process
We keep things clear and straightforward:
- Resume Screening
- Job Function/Hiring Manager Interview
- Stakeholder/Leadership Interview
- Offer Discussion
- Welcome Aboard!
Additional Information
- Submitted documents can be returned within 14 days upon request after the hiring decision.
- This job posting will close once the position is filled and may end early if a suitable candidate is found.
- Veterans will be given preferential treatment in accordance with applicable laws. Please submit proof of eligibility when applying.
Ready for Your Next Challenge?
Create magic with us. Build games that make the world more enjoyable.
👉 neowiz.com/games
✉️ Questions? Hit us up: [email protected]
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The Company
What We Do
NEOWIZ operates under the slogan "The Magic that Makes the World Enjoyable" continuously presenting innovative and enjoyable content to its customers as a global gaming company.
Beyond the domestic market, it showcases a diverse range of games across PC, console, and mobile platforms globally and continues to discover new IPs(Intellectual Properties) through investments and partnerships.
Moving forward, the games passionately created by NEOWIZ will deliver the ultimate experience to our customers, thereby Generating Distinctive Value.
