The Role
Lead go-to-market strategies for e.l.f. Cosmetics in Canada and Mexico, execute product launches, and collaborate across teams to drive brand relevance and growth.
Summary Generated by Built In
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Job Summary
At e.l.f. Cosmetics, we believe in breaking boundaries—geographically and creatively. As Senior Brand Manager, Canada & Mexico Go-To-Market, you’ll lead the charge in bringing e.l.f.’s fearless spirit to two of our fastest-growing markets.
Your mission: build and execute go-to-market strategies that deliver bold launches, deepen local relevance, and amplify e.l.f.’s presence across North America. From global strategy to regional activation, you’ll connect the dots between culture, consumer, and commerce—making sure every moment feels uniquely e.l.f., everywhere it shows up.
This role is designed for a strategic, action-oriented marketer who thrives at the intersection of global direction and local execution—and knows how to turn insights into impact.
Responsibilities
- Own Regional GTM Strategy: Lead go-to-market planning and execution for Canada and Mexico, adapting global priorities to regional opportunities and consumer behaviors.
- Launch Fearlessly: Manage end-to-end launches—product positioning, campaign localization, retail strategy, and performance tracking—to ensure every drop hits with impact.
- Bridge Global & Local: Partner with Global Marketing, Sales, Creative, Integrated Communications, and Retail teams to align strategy, timing, and storytelling across markets.
- Drive Retail & Channel Excellence: Collaborate closely with retail partners and distributors to deliver differentiated, high-performing launches across e-commerce, specialty, and mass channels.
- Champion Consumer Insight: Translate local consumer and cultural insights into strategies that drive relevance and growth.
- Lead with Financial Rigor: Manage regional marketing budgets, track ROI, and use data analysis to optimize spend and maximize business impact.
- Measure What Matters: Track KPIs across launch execution, brand awareness, sell-through, and market share, turning learnings into next-level playbooks.
- Activate Culture Locally: Identify regional trends, influencers, and brand moments that can scale e.l.f.’s cultural impact across Canada and Mexico.
- Be the Connector: Inspire cross-functional and cross-border collaboration, ensuring every partner feels empowered and aligned to move at e.l.f. speed.
Requirements
- Bilingual (English/Spanish) strongly preferred.
- 6–8 years of brand marketing or go-to-market experience, ideally within beauty, CPG, or lifestyle brands.
- Proven success leading multi-market or regional brand launches.
- Deep understanding of consumer insights, retail dynamics, and cultural nuance across North American markets.
- Strategic and executional—you know how to build a plan and make it happen.
- Data-driven with creative instincts—you can read the numbers and the room.
- ast, collaborative, and resourceful—you thrive in a high-energy, high-growth environment.
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.
Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
