The Role
The Senior Brand Designer will develop Ondo's brand identity, expand brand guidelines, create sub-brands, and conceptualize engaging campaigns. Responsibilities include crafting assets and ensuring design excellence across digital and physical channels.
Summary Generated by Built In
About the company
Hi, we're Ondo Finance. Our mission is to provide institutional-grade, blockchain-enabled investment products and services. We have both a technology arm that develops decentralized finance technology, and an asset management arm that creates and manages tokenized funds.
We were the first company to tokenize exposure to US Treasuries, and have since expanded into several other assets. We are also focused on incubating protocols that can support both tokenized real-world assets and traditional crypto.
Founded by folks from Goldman Sachs Digital Assets Team, we’re backed by some of the best investors in the world including Founders Fund, Coinbase Ventures, Pantera Capital, Tiger Global, and more. We are currently the leaders in the space in terms of AUM and are well capitalized to continue growing the firm. We're fully remote, with team members across the U.S.
About the Role
We're looking for a Senior Brand Designer to help shape and evolve Ondo's visual identity across our growing ecosystem. This role goes beyond execution, you'll be instrumental in expanding our brand guidelines, developing sub-brands for new products, and conceptualizing campaigns that bring our brand to life in compelling ways.
You'll have the opportunity to shape the visual identity of a growing company, working on meaningful projects that directly impact how people experience our brand. This role offers creative autonomy, the chance to build systems from the ground up, and the ability to see your work come to life across multiple products and campaigns.
Please submit your resume along with a portfolio that showcases: brand system development work, campaign concepts and executions, examples of sub-branding or product identity projects, any motion or animation work.
Responsibilities
Brand System Development
- Shape the future of Ondo's brand and expand our visual system
- Expand and evolve Ondo's brand guidelines to support our growing product ecosystem
- Create cohesive sub-branding systems for new products while maintaining brand consistency
- Develop scalable design systems that empower teams across the organization
Campaign Conceptualization
- Conceive and design brand campaigns that resonate with our audience
- Translate complex ideas into clear, engaging visual narratives
- Collaborate with marketing and product teams to bring campaigns from concept to execution
Design Excellence
- Craft high-quality brand assets across digital and physical touchpoints
- Maintain meticulous attention to detail in all deliverables
- Push creative boundaries while staying true to brand principles
Requirements
- 5+ years of experience in brand design, preferably at agencies or in-house brand teams
- Expert-level proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Proven track record of developing and expanding brand systems
- Portfolio demonstrating strong conceptual thinking and visual craft
- Experience creating sub-brands or product identities within a larger brand ecosystem
Nice to Have
- Motion design and animation capabilities
- Experience in fintech, tech, or similarly innovative industries
- Understanding of design systems and component-based design
What we offer
- Competitive compensation including but not limited to salary, future token rights, and/or equity (according to your preferences) — We are well-funded and believe that great talent deserves great compensation.
- Full benefits (medical, vision, and dental) and flexible vacation policy (PTO).
- Remote-first team across many countries — You will be an early team member helping shape our vision, culture, and design practices.
- A+ colleagues — Our team includes alumni from: Goldman Sachs, Blackrock, Two Sigma, Bridgewater, SpaceX, AWS, Meta, Google, McKinsey, Circle, Uniswap.
- Best-in-class investors — We are proud to be backed by leading crypto experts and VCs, including Pantera Capital, Founders Fund and Coinbase Ventures.
Skills Required
- 5+ years of experience in brand design, preferably at agencies or in-house brand teams
- Expert-level proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Proven track record of developing and expanding brand systems
- Portfolio demonstrating strong conceptual thinking and visual craft
- Experience creating sub-brands or product identities within a larger brand ecosystem
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The Company
What We Do
Ondo is building the next generation of financial infrastructure to improve market efficiency, transparency, and accessibility.
