Kate McLeod creates solid body care that delivers the most concentrated moisture on earth, harnessing the power of pure plant butters. Our waterless formulas melt nature’s most nourishing ingredients directly into your skin, without dilution or fillers.
We’re best known for The Body Stone™—a moisturizing lotion bar that melts on contact with dry skin, delivering a deep-conditioning treatment that’s clinically proven to boost moisture levels and keep you hydrated for 72 hours.
Location: NYC
Job Type: Full-time
Schedule: Hybrid, 1-2 days in office
Salary: $120,000 - $150,000
The RoleThe Senior Brand Designer is a hands-on, lead designer responsible for executing and evolving the brand’s visual world across packaging, campaigns, and key digital touch points. This role brings exceptional design craft, strong systems thinking, and production fluency—ensuring every output is cohesive, elevated, and unmistakably on-brand.
You’ll collaborate cross-functionally to translate brand strategy into thoughtful, precise design—building scalable frameworks while maintaining high standards across everything from packaging to UX-informed site updates.
Key ResponsibilitiesBrand & Campaign Design Execution- Design and deliver campaign and evergreen brand assets across channels (site, email, social, paid, print, product storytelling)
- Translate briefs into clear visual concepts, layouts, and final deliverables with strong attention to typography and detail
- Maintain cohesion across touch points by applying and refining brand systems consistently
- Contribute ideas that strengthen storytelling, clarity, and overall brand polish
- Lead packaging execution across new and existing SKUs—from concept through production-ready files
- Ensure packaging aligns with brand standards, functional requirements, and sustainability goals
- Translate dielines, regulatory requirements, and manufacturing specs into accurate, print-ready deliverables
- Partner with vendors/printers and internal stakeholders to manage proofing, troubleshooting, and quality control
- Build scalable packaging systems and templates to support future growth and line extensions
- Partner with the Senior Manager of E-Commerce & Retention to support wireframes, flows, and UX solutions as needed
- Apply a strong brand lens to new site features, landing pages, and customer journeys
- Support design of key e-commerce modules and experiences where brand expression and conversion intersect
- Participate in image review and selects from shoots, with a strong point of view on composition, lighting, brand tone, and product storytelling
- Identify the strongest hero and supporting imagery across use cases (PDP, email, paid, social, print)
- Provide clear, actionable retouching notes to ensure imagery feels polished, consistent, and on-brand
- Partner with internal stakeholders and/or freelance retouchers to ensure final files are clean and production-ready
- Build and maintain clean, scalable file systems and creative libraries
- Create templates and guardrails that improve efficiency while keeping output consistent and elevated
- Audit tools and workflows; propose improvements that reduce friction and rework
- Establish shared libraries (styles, components, packaging frameworks) to support collaboration
- 8–10+ years of experience in brand design, visual identity, and/or packaging design
- Strong packaging background, including production workflows and vendor collaboration (beauty/wellness/CPG preferred)
- Excellent design fundamentals: typography, layout, systems thinking, and a sharp eye for detail
- Strong visual judgment and comfort reviewing photography, making selects, and providing retouching direction
- Working knowledge of UX and e-commerce best practices
- Proficiency in Adobe Creative Suite; Figma preferred
- Highly organized, proactive, and comfortable collaborating cross-functionally
- Competitive annual salary based on experience
- Health, dental, and vision insurance
- PTO and paid holidays
- 401k
- Hybrid work schedule
- Exclusive employee discounts
Kate McLeod is committed to building a diverse team and fostering an inclusive culture. We are proud to be an equal opportunity employer. We welcome our employees’ differences in race, religion, gender, sexual orientation, age, veteran status, disability, pregnancy, medical conditions, among other characteristics.
Top Skills
What We Do
Kate McLeod creates safe, effective products that bring intentioned moments of self care and everyday magic to people's lives. A former pastry chef, Kate understands the beauty of simple, homemade recipes made from whole, good-for-you ingredients. In her kitchen, synthetics are forbidden and quality reigns without compromise. Our innovative Body Stone solid moisturizers are waterless concentrates designed to intensely nourish the skin—a little goes a long way. By removing water from our formulas, we are able to create sustainable, plastic-free packaging and avoid some of the biggest culprits of waste in the beauty industry. Our Hudson Valley workshop produces Kate’s recipes with integrity, care, and love. We keep our people and our process close to home, employing local chefs, bakers, and makers to create products that are handmade just for you.
