About the Role:
As the Senior B2B2C Marketing Manager, you will develop and execute integrated marketing strategies aimed at driving growth for FSA Store and HSA Store, particularly through B2B2C channels. You’ll be responsible for optimizing customer acquisition and retention strategies for both our business partners (B2B) and end consumers (B2C), all while educating and empowering consumers to make the most of their healthcare and wellness benefits.
The ideal candidate is a creative, data-driven marketer with experience in integrated marketing across digital channels. Reporting to the Director of Marketing, this position requires a leader who will work closely with cross-functional teams—including sales, sales enablement, and sales operations—to align marketing efforts and deliver measurable results.
What you’ll do:
Campaign Strategy & Execution:
- Lead integrated marketing initiatives across all brands to drive customer acquisition, brand awareness, and retention, using both B2B and B2B2C strategies.
- Develop comprehensive marketing plans that include clear objectives, tactics, timelines, and KPIs for B2B partner engagement, B2B2C customer acquisition, and e-commerce growth.
- Optimize campaigns, conversion rates and retention efforts by leveraging data and analytics to improve customer acquisition, product adoption, and lifetime value.
Brand & Content Development:
- Develop and execute brand content strategies that drive consumer engagement and acquisition related to FSA/HSA benefits and flexible spending.
- Collaborate with creative teams to produce marketing materials such as landing pages, email packages, educational content, digital banners, one pagers, and such—ensuring consistency in messaging and voice across all channels.
Partnership & Stakeholder Management:
- Cultivate and manage relationships with the Sales team and external partners by being the go to partner between marketing and sales.
- Develop and execute joint campaigns with partners to drive consumer engagement and expand product offerings, ensuring alignment on campaign goals, messaging, and performance metrics.
- Provide sales teams with the marketing support and collateral they need to engage B2B partners and drive business development.
Analytics & Reporting:
- Use data and analytics to monitor campaign performance and generate insights that optimize strategy across B2B and B2C channels.
- Track KPIs related to campaign effectiveness, including customer acquisition cost (CAC), return on investment (ROI), customer lifetime value (CLTV), and conversion rates, providing regular reports to leadership.
- Continuously improve the customer experience and marketing ROI through A/B testing, customer segmentation, and personalization tactics.
What you’ll need:
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 6+ years of integrated marketing experience, with a proven track record in B2B2C marketing within e-commerce, health, wellness, or consumer goods industries.
- Expertise in digital marketing (email marketing, content marketing, etc.), with a strong understanding of e-commerce strategies and tools.
- Proven ability to manage and optimize omnichannel campaigns and generate meaningful, measurable results.
- Strong analytical skills with experience in data-driven decision-making, customer segmentation, and campaign optimization.
- Excellent project management skills, with the ability to prioritize multiple initiatives, meet deadlines, and work collaboratively in a fast-paced environment.
- Excellent communication skills, both written and verbal, with the ability to influence stakeholders and align teams around common goals.
Compensation, Benefits, & Additional Details:
At Health-E Commerce, our goal is to provide an offer that supports growth potential within the role and allows for future salary progression. Final compensation is evaluated on various factors which include but aren’t limited to experience, skills, internal equity among peers, and geographic location.
- Compensation: $110,000 - $140,000
- Discretionary Annual Bonus Eligibility: Up to 15%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
What We Do
Health-E Commerce is a consumer health and wellness online retailer, comprised of four brands — FSA Store, HSA Store, WellDeserved Health and Caring Mill. Since 2010, we have launched direct-to-consumer e-commerce brands aimed at simplifying the U.S. tax-free healthcare market and helping everyday Americans and companies benefit better from workplace benefits, wellness and health spending programs.
We are passionate about helping consumers to improve their health and maximize their health savings through qualified shopping and education. Through our websites, eligibility lists, and content, we help consumers understand, manage, and use their benefits. We also advocate for the eligibility of important new product categories, such as OTC meds and feminine care, to increase the types of everyday products that are eligible.
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