Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
The Sr. Associate position is responsible for managing client relationships, monitoring campaign performance, as well as managing data to deliver campaign insights. They must possess excellent active listening skills to understand client needs.
- Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems; if appropriate, make sure the creatives are approved before campaign launch date
- Master media buying-related technologies, including DSP's, DMP, 3rd party ad servers and manual exchanges
- Understand client performance objectives and develop strong recommendations for successful campaign implementation
- Hands-on execution and management of client campaigns
- Strong understanding of best practices and how to apply them on client campaigns
- Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
- Translates advanced campaign goals to Optimization tactics across all platforms
- Executes advanced QA standards across assigned campaigns
- Executes basic & advanced reporting analysis using agency and 3rd party planning, activation & measurement tools
- Knowledgeable of advanced trading and optimization across all platforms
- Craft & execute innovative and tactical plans that deliver against and the overarching brand and business objectives
- Negotiate & execute buys - collaborate with vendors to develop test and learn opportunities
- Participate or lead campaign activation and provide client updates on campaign status
- Provide tracking/billing reports and post-buy delivery analyses on quarterly and annual bases
Required Experience:
- Bachelor’s degree
- 1+ years of Video media buying, negotiation and implementation experience in an agency environment is required. You should be up to speed and fluent on the ever-evolving Video landscape and industry trends
- Aptitude for Microsoft office applications, specifically excel and their various formula concepts
- Excellent presentation, verbal, and written skills
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
