Senior Associate of Retention Marketing

Blueland is revolutionizing conventional cleaning and personal care products to eliminate the need for single-use plastic packaging, while prioritizing the planet and people. We believe that we should be able to have a clean home without sacrificing a clean planet and that sustainable choices should be effective, convenient, and affordable. We also believe that businesses need to be reconstructed to consider all stakeholders, not just profit. 

We are a science-driven company with a pipeline of proprietary products that started with our cleaning sprays and hand soap (we hold over 40 patents and patents pending worldwide). To date, we’ve already helped divert more than 1 billion single-use plastic bottles from landfills and waterways. We were the 2nd fastest growing direct-to-consumer in 2020, and have built an engaged, passionate community of close to 1M+ person community. We’re proud to be a Certified B Corp - recognized for meeting the highest standards of verified social and environmental performance, transparency, and accountability. We’re also Climate Neutral Certified along with many other certifications that help hold us accountable on our commitments to optimize our products for environmental and human health. 

Blueland was featured on the Season 11 premiere of Shark Tank, securing an investment by Kevin O’Leary. Blueland is well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. We’ve been featured across top tier outlets such as the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.

The Role

The Growth Marketing team is seeking a data-driven Senior Retention Marketing Associate to support the strategy & execution of our pre/post-purchase Email/SMS marketing efforts, subscription program and help develop the overall customer lifecycle.

As a key part of our fast-growing, mission-driven brand, you will have the freedom to own key experiences of the customer journey and develop insightful conversion oriented tests. You will be responsible for the rigorous measurement of performance, testing and optimization of lifecycle marketing efforts inclusive of all Email/SMS flows & campaigns and will be supported by an experienced team.

Responsibilities:

• Own outgoing Email and SMS comms for retention and acquisition
• Build and maintain key pre & post-purchase flows; ensuring always-on testing
• Manage Email & SMS campaign calendar and ensure a smooth process from campaign scoping to segmented sends
• Manage Klaviyo, our ESP and SMS platform
• Build robust segmentation to further personalize and customize our message to our audience
• Develop briefs and work in collaboration with the Creative team to develop engaging emails
• Develop hypotheses and run A/B tests on subject lines, content/messaging, offers, landing pages, flow structures, etc. to improve incremental performance
• Assist in the scaling and optimization of Blueland’s subscription program with a focus on increasing adoption and decreasing churn
• Collaborate with cross-functional teams including design, brand marketing, customer experience, and digital product to ensure a seamless delightful customer journey throughout the full customer lifecycle
• Help to develop broader marketing strategies to grow and retain Blueland customer segments
• Analyze key retention metrics such as lifetime value (LTV), Repeat Rate, Subscription Adoption Rate, and Churn to drive actionable insights and optimize marketing strategies
• Design growth reports and conduct ad hoc reporting

Qualifications:

• 1-2 years of lifecycle marketing experience. Startup & DTC experience preferred
• Deep understanding of Email & SMS (flows, campaigns, cross-sell/upsell, customer segmentation, etc.). Experience in Klaviyo is preferred, but not required.
• Experience in Excel and Google Analytics. Additional experience with BI tools especially Looker is preferred
• Detail-oriented and a fast learner comfortable wearing many hats
• Consistently takes initiative and has a relentless desire to optimize & improve metrics
• Highly analytical and strategic thinker - you leverage data to inform key decisions and can anticipate potential future problems
• Excellent written and verbal communication skills 
• Passionate about the environment and sustainability and interested in Blueland’s mission

The salary range for this position is $60,000 - $85,000 per year.

We prioritize our planet and our people. In addition to salary compensation, we offer various other benefits to ensure our team members can be their best self, both in and outside of work. Benefits for full time roles include: health benefits, stock options, generous paid time off, paid holidays, paid civic engagement days, paid parental leave, 401k (employee contribution), professional development stipends, remote work reimbursements, various discounts to like-minded companies and more. 

At Blueland we believe in order to build a better future and planet, we must advocate for diversity, equity and inclusion. We are proud to have assembled a diverse team and strongly encourage you to apply even if you don’t meet every qualification. 

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