Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
Overview
As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future. With more than 21,000 employees globally, OMG has the talent, expertise and clout to deliver unprecedented levels of innovation for our clients. The group is comprised of some of the world's most awarded agencies.
From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets and backgrounds. This role will be on a highly visible team, fully dedicated to the success of this important partnership with our client, L’Oréal.
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Their goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
Qualifications
- Bachelor’s degree
- 1-2 years of experience in media agency planning & buying
- Strong written and verbal communication skills, including ability to present to clients, and small/large groups
- Ability to apply analytic and critical thinking to projects, plans, and potential challenges that arise
- Someone who is not afraid to take action and handle problems independently
- Ability to work well with others and work in cross functional teams
- Ability to manage and prioritize multiple concurrent tasks in a fast-paced environment
- A strong desire to learn and passion for marketing, published media and analytics
- Strong attention to detail
Responsibilities
The Senior Associate, Published Media will work with internal teams to build direct partner, cross-platform media plans and will be responsible for the stewardship and execution of approved plans and ensuring executional excellence. The Senior Associate will play a critical role in the buy management process with internal strategy and investment teams, as well as publishing partners externally.
- Craft and execute tactical plans that deliver against the overarching brand and business objectives
- Implement media buys, maintain consistent communication with vendors as plans are executed to ensure executional excellence
- Lead the creation, issuance, evaluation, and negotiation of partner RFP's inclusive of pricing, positioning, and cross platform opportunities
- Manage contract tracking system within internal documents to ensure negotiated details are being executed throughout the campaign (i.e., confirming activity ran as scheduled, collecting post-campaign proof-of-performance)
- Create Closing Date Calendars to ensure asset deadlines are met with creative agencies
- Evaluate potential client opportunities as proactive proposals/programs are received from vendors; provide agency POV for clients based on marketplace knowledge and current client business goals/budgets
- Lead the post-buy delivery analyses on annual bases for applicable accounts
- Fulfill client requests, collect data and information regarding publisher opportunities and marketplace updates
- Participate or lead campaign activation and provide client updates on campaign status
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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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What We Do
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
