Product Marketing Executive

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

Owned Media Management:

• Lead the end-to-end management of Push Notifications and Email Newsletters, ensuring timely and error-free execution.
• Supervise two team members, providing direction, support, and oversight to maintain operational excellence.
• Continuously monitor campaign effectiveness, identifying areas for improvement to drive higher engagement and conversion rates.

Performance Monitoring & Optimization:

• Analyze the performance of owned media campaigns through data-driven insights, using key performance metrics to assess the effectiveness of strategies.
• Develop actionable plans and next steps to optimize campaigns and processes, ensuring continuous improvement in conversion rates.
• Implement A/B testing and other experimental methods to refine messaging, targeting, and channel execution for improved outcomes.

Cross-Functional Collaboration:

• Collaborate with internal stakeholders, including regional marketing and product marketing to ensure alignment of marketing communication plans with promotional objectives and timelines.
• Partner with the creative and design teams to develop compelling content that supports key marketing initiatives and messaging.
• Coordinate with product owners and analytics teams to track and report on campaign performance, providing actionable insights and recommendations for future initiatives.

Process Improvement & Scalability:

• Map existing (as-is) workflows to identify bottlenecks and inefficiencies, proposing new (to-be) processes that improve scalability and execution quality.
• Integrate automation tools and streamline workflows to enhance operational efficiency, enabling faster execution with higher accuracy.
• Ensure seamless and efficient processes across the team, driving continuous process improvements that align with business objectives.

Project Management:

• Oversee the development of an owned media calendar that aligns with broader marketing strategies and priorities.
• Ensure flawless execution and timely delivery of campaigns, managing resources and timelines effectively.

Strategic Reporting & Insights:

• Provide regular performance reports to the Platform Marketing Manager, highlighting key insights and areas of opportunity for optimization.
• Use performance data to develop and implement strategies that drive sustained improvements in engagement, conversion, and overall marketing effectiveness.

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Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 1 year of experience managing owned media channels with a focus on performance optimization and conversion rate improvement.
• Fresh graduates with strong academic background are welcome to apply
• Proven experience with campaign management and cross-functional collaboration.
• Advanced analytical abilities, with expertise in data analysis, A/B testing, and campaign performance optimization.
• Excellent organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
• Meticulous, detail-oriented, and able to execute tasks with high accuracy and structure.
• Strong communication and interpersonal skills, with the ability to work effectively in cross-functional teams.
• Experience with marketing automation and data analysis tools is a plus.
• Ability to perform well with a structured checklist and drive tasks to completion efficiently.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!