It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description
- Develop and implement comprehensive display advertising strategies that align with overall marketing and business objectives.
- Lead the planning, execution, and optimization of display campaigns across various platforms (Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)
- Oversee end-to-end management of display campaigns, from creative development to media buying and performance analysis.
- Conduct a thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms.
- Plan and conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI.
- Identify optimization opportunities/growth, and analyze the impact and effort required
- Collaborate with cross-functional teams (Creative Lab, Sales & Marketing team, Product team) to align marketing strategies with business objectives
- Stay up-to-date with industry trends, emerging technologies, and best practices in display advertising
- Develop and maintain a testing roadmap to continuously improve campaign effectiveness
- Capable of leading and managing small to medium projects with minimal supervision, which can potentially create value for the whole team
Generate regular reports for stakeholders, clearly communicating campaign performance and ROI.
Requirements
- Graduated from a reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field.
- 5+ years of experience in digital marketing with expertise in digital app business is a plus
- Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.)
- Experience with A/B testing and performance optimization techniques
- Proven track record of managing a team and optimizing display advertising campaigns
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Top Skills
What We Do
We don’t innovate for the sake of innovation, we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be the leading travel platform in Southeast Asia. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’.
With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations — all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.
