Performance Marketing Manager - Strategy and MarTech

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

• Regional Paid Display and Paid Social audience strategy implementation across all markets

• Build best practices and guidance for the local teams to push for standardization across all platforms

• Ability to manage pixel / SDK implementation (Server to Server) with the product and Engineering team as required

• Analyze the consumer journey to build audience signals for targeting and retargeting across all platforms and products

• Work with the existing and new partners to drive growth and efficiency

• Regular audits of all the platforms to identify issues and resolve them proactively

• Drive testing regionally for continuous improvement of marketing campaigns through A/B testing, multivariate testing, and other optimization techniques

• Drive creative best practices, testing and granular segmentation for higher performance and relevance

• Lead the conversations with MarTech product team for all signal related and audience management topics

• Lead the discussions with Data team for all attribution, dashboarding, measurement and predictive modeling topics

• Stay Updated on Industry Trends:

• Stay abreast of industry trends, emerging technologies, and best practices in performance marketing        

• Continuously seek opportunities for innovation and improvement to maintain a competitive edge.

•  Identify and implement new performance marketing channels and technologies.

• Drive innovation within the performance marketing team by staying updated with the latest trends and developments in digital marketing.

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Requirements

• Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.

• Experience: Minimum 8+ years of experience in performance marketing, with a proven track record of success in leadership roles.

• Demonstrated experience in managing and scaling performance marketing teams.

• Experience in articulating strategic issues and negotiating with senior leadership teams

• Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability

• Strong project management

• Strong analytical and strategic thinking skills.

• Must be data savvy and love crunching numbers

• Excellent understanding of paid display channels including paid social. Ability to plan, execute, and optimize paid performance marketing campaigns

• Proficiency in data analysis and business intelligence tools (Google Analytics, GDS, Tableau, etc)(GTM is a plus)

• Exceptional communication and interpersonal skills.

• Exposure to Product Development or technical related – basic coding skill is a plus

• Leadership Qualities:

• Ability to inspire and lead a diverse team with a proven track record of managing team members

• Proven ability to think both tactically and strategically

• Strong decision-making and problem-solving skills

• Being able to see the bigger picture and stay connected to details

• Comfortable working in a dynamic and fast-paced environment

• Ability to adapt strategies to meet changing market and industry trends

• Open to challenges

• Strong attention to detail and organizational skills

• Results-Driven: Proven track record of achieving and exceeding performance marketing KPIs and targets

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!