The Role
Manage and optimize paid search campaigns (Google, Bing, SearchAds360), build and execute retail and search campaigns, create media plans, analyze performance, deliver insights and reports, attend client meetings, and ensure campaigns follow best practices.
Summary Generated by Built In
GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.
We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!
GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace
Your Impact
At GALE Partners, the Senior Associate, Paid Search manages performance outcomes paid search accounts. This roles requires strong autonomy, experience in Google Ads and Microsoft Ads, and the ability to translate data insights into actionable strategies. You will play an essential role on client teams to build and execute large-scale campaigns and tests that deliver on our strategy for the client. You will deliver reporting, insights, and projects in a timely manner and within budget plans supporting the team with flawless execution.
What you'll be doing
- Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.
- Execute retail campaigns and traditional search campaigns, including account setup, campaign builds, daily optimization, bid strategy development and budget pacing.
- Assist with media plan creation from visual aids to detailed descriptions of partners and strategy.
- Interpret performance reports to provide actionable insights and analysis.
- Ensure campaigns are run to agreed upon best practice guideline.
- Assist and attend both internal and external weekly calls and meetings with clients and vendors.
- Collaborate across our client team and channels.
Who you are
- 2+ years’ experience directly related to Search Engine Marketing (Google, Bing, etc.) with a focus on pacing and optimizing within accounts.
- Experience with Google Ads, Bing Ads, SearchAds360 (DoubleClick) etc.
- Strong analytical skills with ability to analyze raw data, draw conclusions and develop actionable recommendations
- Advanced in keyword analysis, campaign structure, SEM strategy, and writing of ad copy.
- Advanced Excel skills
- Strong interpersonal and verbal communication skills, as well as the ability to articulate data clearly and effectively in person and in writing.
Note: Hybrid work in office is an essential function of the job.
Our Commitment to Inclusion
We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE’s inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Our Hiring Process
We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.
Skills Required
- 2+ years' experience in Search Engine Marketing (Google, Bing, etc.)
- Experience with Google Ads, Bing Ads, SearchAds360 (DoubleClick)
- Strong analytical skills to analyze raw data and develop actionable recommendations
- Advanced skills in keyword analysis, campaign structure, SEM strategy, and ad copy writing
- Advanced Excel skills
- Strong interpersonal and verbal communication skills, with ability to articulate data clearly
- Hybrid work in office is an essential function of the job
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The Company
What We Do
We’re a Business Agency. GALE brings business insights to brand storytelling and activates across every channel. GALE was named Adweek Breakthrough Media Agency of the Year, Ad Age Data & Analytics Agency of the Year and #5 on the Ad Age A List.
