Senior Associate, National Video Investment (Multiple Clients)

Posted 2 Days Ago
Be an Early Applicant
Chicago, IL
1-3 Years Experience
AdTech • Marketing Tech
The Role
The Senior Associate, National Video Investment is responsible for executing media investment strategies, negotiating cable purchases, overseeing brand allocations, and resolving billing discrepancies. The role includes training Associates and conducting analysis on media buys. Strong communication and quantitative skills are essential.
Summary Generated by Built In

Company Description

About Spark Foundry:
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. 
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Job Description

Overview:
The Senior Associate, Investment is responsible for executing strategies developed by Managers and Associate Directors including negotiating scatter needs, analyzing the need for AD weight, and implementing allocation and billing tools to facilitate smooth transition from buy to air. Providing training and guidance of the Associates in all aspects of their responsibilities is critical. 


Role Objectives: 

  • Negotiate cable purchases 

  • Create recommendation documents 

  • Develop and deliver POV/position papers on key issues/opportunities 

  • Oversee brand allocations and corporate ownership 

  • Manage Tardiis allocations 

  • Oversee billing discrepancies 

  • Check that schedules are inputted correctly 

  • Create documents for Mission Control 

  • Review/assist in post buy analysis 

  • Analyze ADU packages 


Qualifications

  • 1+ years of traditional media buying expertise, national broadcast preferred 

  • Experience in media buying tools like Prisma, preferred

  • Strong quantitative skills, including analytical abilities and math proficiency 

  • Solid verbal and written communication skills 

  • Acquisition and branding background and familiarity/proficiency with the following systems/tools: 

  • Mediaocean, MBox 

  • Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc. 

  • Third-party ad measurement and traffic tools (e.g. Integral Ad Science) 

  • PowerPoint, Excel, Word 

  • Demonstrates critical thinking and problem-solving abilities 

  • Ability to work successfully with teams, handle multiple projects, and meet tight deadlines under pressure 

  • Detail-oriented and able to produce accurate work 

  • Demonstrates leadership skills 

Additional Information

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]

All your information will be kept confidential according to EEO guidelines.

24-12399

Top Skills

Mbox
Mediaocean
Prisma
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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