Ares Management Corporation

Senior Associate, Data Analytics, Corporate Marketing

Reposted 13 Days Ago

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New York, NY

In-Office

130K-150K Annually

Mid level

Real Estate

The Role

The role involves creating systems to measure marketing impacts, track KPIs across digital platforms, and produce data dashboards for insights.

Summary Generated by Built In

Over the last 20 years, Ares’ success has been driven by our people and our culture. Today, our team is guided by our core values – Collaborative, Responsible, Entrepreneurial, Self-Aware, Trustworthy – and our purpose to be a catalyst for shared prosperity and a better future. Through our recruitment, career development and employee-focused programming, we are committed to fostering a welcoming and inclusive work environment where high-performance talent of diverse backgrounds, experiences, and perspectives can build careers within this exciting and growing industry.

Job Description

Summary

The Ares Corporate Communications and Marketing team is seeking a Senior Associate, Data and Analytics to help build the foundation for tracking the impact of our integrated marketing efforts. The team is responsible for strategic planning and execution of external, employee and digital communications efforts across Ares’ global platform and is leading the launch and rollout of: a new corporate website and global advertising efforts.

The team works closely with a range of internal partners, including senior leadership, investment professionals, legal and compliance. This is a high-energy and committed team that values colleagues who are strategic thinkers, problem solvers and intellectually curious, as well as have high professional standards.

This role will be responsible for helping to build an interconnected system by which our team can measure impact and track KPIs across platforms like web, social, email, paid digital, the Ares’ intranet, and print media—and would structure and maintain this system over time. This person will be tasked with identifying data-driven and actionable insights and bringing them to the team through regular reporting and dashboards. The associate will work closely with a range of partners, including the website development team, to ensure proper tracking and tagging is in place for all campaigns and platforms. They will also leverage their understanding of digital trends and emerging tools to help ensure Ares is a leader in the digital space and with its approach to content and paid media.

Reporting Relationships

Reports to: Principal, Digital Lead

Responsibilities:

Work alongside members of the Corporate Communications and Marketing team to help build and manage a comprehensive tracking system and cadence of reporting for Ares’ digital platforms and paid media campaigns
Help define a measurement plan based on KPIs, in partnership with the team, and track progress against those key metrics
Partner with the website team to better understand visitor behavior, user acquisition and overall website patterns and activity
Design and produce digestible data dashboards to help deliver insights to the Corporate Communications and Marketing team and firmwide colleagues
Stay apprised of current and new functionality and/or metrics of digital platforms

Qualifications:

Education: Bachelor’s degree
Applicants should have at least 5-7 years of relevant experience in a related role. Experience working with data, developing insights, and comfort with digital platforms (paid media, social media, email marketing, website, advertising) is required. Experience or education in GA4 is a must. Experience working at an alternatives investment manager or bank a plus.
Strong working knowledge of digital platforms and tracking, including Google Analytics and site tagging
Proven ability to translate complex data into clear and actionable insights
Strong MS Excel skills and analytical ability
Exceptional organizational skills, including the ability to manage and analyze multiple campaigns and data sources
Knowledge and experience with Power BI, Tableau or other reporting dashboards a plus
Ability to work effectively and efficiently in an entrepreneurial environment
Highly motivated self-starter who works well independently
Ability to meet deadlines and work well under pressure
Ability to adopt a collaborative/collegial approach with investment and functional teams

Reporting Relationships

Compensation

The anticipated base salary range for this position is listed below. Total compensation may also include a discretionary performance-based bonus. Note, the range takes into account a broad spectrum of qualifications, including, but not limited to, years of relevant work experience, education, and other relevant qualifications specific to the role.

$130,000 - $150,000

The firm also offers robust Benefits offerings. Ares U.S. Core Benefits include Comprehensive Medical/Rx, Dental and Vision plans; 401(k) program with company match; Flexible Savings Accounts (FSA); Healthcare Savings Accounts (HSA) with company contribution; Basic and Voluntary Life Insurance; Long-Term Disability (LTD) and Short-Term Disability (STD) insurance; Employee Assistance Program (EAP), and Commuter Benefits plan for parking and transit.

Ares offers a number of additional benefits including access to a world-class medical advisory team, a mental health app that includes coaching, therapy and psychiatry, a mindfulness and wellbeing app, financial wellness benefit that includes access to a financial advisor, new parent leave, reproductive and adoption assistance, emergency backup care, matching gift program, education sponsorship program, and much more.

There is no set deadline to apply for this job opportunity. Applications will be accepted on an ongoing basis until the search is no longer active.