Senior Associate, Creative Content Strategist, Group Marketing & Communication

Business Function:

Group Strategic Marketing & Communications (GSMC) is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications, marketing and research to differentiate – and elevate – our brand from the rest of the competition.

Key Responsibilities

- Lead ideation, scripting, and production of engaging video/design content for activation campaigns, corporate events, brand initiatives, and outreach stories—translating the DBS experience into formats that entertain, educate, and connect emotionally.

- Define content strategy and curation for the brand’s social media channel and other digital platforms, ensuring alignment with brand voice and business objectives.

- Concept, design, and produce visual content across multiple formats—including motion graphics, social media posts, and campaign key visuals—to support both always-on and campaign initiatives.

- Collaborate closely with the marketing and content teams to ensure brand consistency and creative excellence across touchpoints, from design to video to copy.

- Work hand-in-hand with the digital performance team, using data and performance metrics to continuously optimize creative assets for engagement and reach.

- Stay on top of content trends, creator culture, and platform innovations to keep DBS Indonesia's brand presence fresh, relevant, and innovative.

Qualifications & Competencies

- Solid and proven experience in creative content development (video, design, social) within banking, FMCG, tech, media, or agency environments.

- Proven experience in developing and executing content strategy for platforms such as YouTube, TikTok, and Instagram.

- A social-native creator who understands platform behaviors, audience preferences, and how to tailor content for maximum impact.

- Strong portfolio showcasing a mixof graphic design and motion/video work—from branded content to social-first visuals.

- Advanced proficiency in Adobe Creative Suite(Premiere Pro, After Effects, Illustrator, Photoshop); bonus if familiar with Figma, CapCut, or other trending creative tools. Has knowledge or experience in producing content with Gen AI software is a plus.

- A sharp storyteller with an eye for visual detail and a strong sense of narrative flow across mediums.

- Data-informed mindset: able to translate analytics into actionable creative insights and iterations.

- Excellent project management, communication, and collaboration skills—comfortable managing multiple stakeholders and fast timelines.

- Proactive, agile, and self-driven with a strong creative instinct and a high bar for craft.

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