Join FxPro
FxPro is a leading international fintech company with a global presence. With offices in Limassol, London, Monaco, Nassau, and Dubai, we are proud of our dynamic, multicultural team of over 400 professionals representing 22 nationalities. At FxPro, every team member is a valued part of our journey toward excellence and innovation.
We are currently seeking a Senior App User Acquisition Specialist to join our growing team.
About the Role
As a Senior User Acquisition Specialist, you will own the strategy and execution of mobile user acquisition campaigns, with a primary focus on Meta ads. You'll also explore and manage campaigns across other social ad platforms like TikTok, X (Twitter), and LinkedIn ads. Your mission will be to drive app installs, user registrations, and deposits, constantly testing and optimizing campaigns to maximize ROMI.
Key Responsibilities
- Develop and implement effective user acquisition strategies to drive app registrations, deposits, and return on marketing investment (ROMI)
- Launch, manage, analyze, and optimize mobile user acquisition campaigns across multiple platforms
- Evaluate ad creatives, provide performance insights, and suggest data-driven improvements
- Identify and test new acquisition channels and campaign strategies
- Conduct A/B tests and performance analyses to boost campaign efficiency and user engagement
- Explore new geographies and advertising sources to scale acquisition efforts
- Stay informed on the latest mobile marketing and paid media trends to maintain the competitive edge
Requirements
- Minimum 3 years of hands-on experience with Meta ads and other mobile advertising networks.
- Proficiency in MMPs such as Appsflyer/Adjust.
- Deep understanding of mobile app marketing channels, UA strategies, and industry best practices
- Experience working with both iOS and Android platforms and their specific acquisition frameworks
- Experience with web-to-app user acquisition is a strong plus
- Strong analytical mindset and ability to derive insights from data to optimize performance
- Excellent communication and collaboration skills; comfortable working cross-functionally
- English: Upper-Intermediate (other languages are a plus)
Top Skills
What We Do
FxPro is a leading online broker, with over 115+ international awards and 22+ years in the industry. We offer Contracts for Difference (CFDs) on 6 asset classes to clients in more than 170 countries worldwide.
FxPro Group Limited is the holding company of FxPro Financial Services Ltd, FxPro UK Limited and FxPro Global Markets Ltd. FxPro UK Limited is authorised and regulated by the Financial Conduct Authority (registration no. 509956). FxPro Financial Services Ltd is authorised and regulated by the Cyprus Securities and Exchange Commission (licence no. 078/07) and authorised by the Financial Sector Conduct Authority ('FSCA') (authorisation no. 45052). FxPro Global Markets Ltd is authorised and regulated by the SCB (license no. SIA-F184).
We provide traders with free educational resources, exclusive trading tools and world-class 24/5 customer support. Demo accounts allow traders to practise trading and gain experience in a risk-free environment
