Senior App Marketing Manager

We are looking for Senior App Marketing Manager
Connect with us to connect the world
12Go, being a part of Travelier group, is the leading multimodal online travel agency based in Bangkok, Thailand. Founded in 2012, we offer train, flight, bus, and ferry tickets, as well as transfers, insurance, and other travel products globally.
We are seeking a dynamic and experienced Senior App Marketing Manager to join our team in the marketing domain.
In the marketing department, decisions are driven by data and grounded in performance metrics to ensure meaningful, measurable results. We value professionals who genuinely care about their work, reject complacency, and continually seek to improve. Here, we operate with perspective over perception and rely on facts rather than opinions to guide our success.
Join us in crafting this exciting journey, where your contribution will be key to our success!
Responsibilities:
- Creation and optimization of mobile app campaigns on both iOS and Android platforms in a variety of ad networks like Google Ads, Apple Search Ads, Meta Ads & others;
- Collaboration with design and product teams within the company.

- Strong understanding & experience of working with MMP and event tracking;
- At least 3 years of experience running mobile app campaigns for both iOS & Android;
- Experience of running campaigns on both CPI & CPA basis;
- Experience of tracking setup in AppsFlyer for ad networks, including in-app events;
- Good business acumen (including market & competitive analysis, forecasting);
- App store listing optimization experience, including A/B testing;
- ASO optimization experience.
Skills:
- Data analytics skills (including comparative analysis of LTV, Repeat rate, in-app event conversion funnel);
- Data-visualization skills;
- Fluency in English.
Nice to have:
- Affiliate mobile app marketing;
- Work experience in travel;
- Proficiency in SQL.

- Engaging work on a product that enables millions of travelers to book their trips daily;
- Full-time remote working - 5 days week, 8 hours per day;
- Development opportunities (budget for self-paced learning, global training workshops, online English language classes, e-learning platforms);
- Internal growth and internal mobility opportunities;
- Competitive annual leave, sick leave, and public holidays;
- Annual company offsite in Thailand.
What should I do to dive into 12Go company culture?
Apply! Update your CV and get ready to experience the best interview flow with our top talents
We can’t wait to see you and share this awesome adventure together!