Senior Analyst - Zeno Data & Intelligence

Responsibilities

• Provide end-to-end marketing analytics support for multiple clients across our earned media portfolio.
• Identify appropriate KPIs based on business objectives and develop campaign and program report templates.
• Evaluate and recommend specific measurement partners/tools.
• Aggregate data from various sources (including but not limited to: earned media platforms, social listening platforms, site analytics, etc.) into integrated report templates or dashboards.
• Provide quality assurance of data throughput throughout the life of a campaign, including ongoing tracking, maintenance, and issue resolution with regard to measurement framework while programs are in the market.
• Draw insights from campaign data and make actionable recommendations for improvement; present findings to internal teams and/or clients.
• Develop and maintain relationships with key partners in the data, measurement, and analytics space.
• Provide an accurate and timely review of junior staff work products as needed.
• Train and mentor junior staff on analytics processes, tools and best-in-class reporting strategies.

Qualifications

• Bachelor’s degree or higher in marketing, public relations or an analytics related field preferred 
• 3 + years of recent experience in marketing, social media or public relations agency strongly preferred 
• Working knowledge of Tableau and/or Looker Data Studio
• Intermediate level proficiency of Microsoft Excel and pivot tables
• Detail-oriented and well organized
• Strong qualitative and quantitative skills
• Strong communication skills (written & verbal)
• Ability to manage timelines and multitask across a variety of projects.
• Ability to work independently as well as part of a team
• Familiarity and expertise with public relations and social media data providers and tools such as, MuckRack, Meltwater, Newswhip, Brandwatch, Helixa, Traackr, BuzzSumo, Quid, Similar Web, Talkwalker required

This Person Must

• Love to tinker: What better way to learn than diving in and trying new tools or approaches to data and strategy? The more creative the solution, the better!
• Be a self-starter: Someone who loves taking challenges head-on.
• Love technology and data storytelling: An aptitude for and general interest in technology and insights will go a long way in success for this role.
• Think critically: PR is difficult to measure in nature, we're looking for candidates that can think outside the box and are solution-oriented.
• Learn, teach and collaborate: This role is as much about teaching those around you as it is taking on challenges of your own. Collaboration is key and communication is essential.
• Be willing to laugh: We have a lot of fun and we hope you would, too.