Senior Analyst, Product Marketing - Content Analyst

Posted 3 Days Ago
Be an Early Applicant
Los Angeles, CA, USA
Hybrid
84K-156K Annually
Senior level
Big Data • Cloud • Logistics • Machine Learning • Retail
The Role
Execute and optimize programming strategy and content merchandising for VIZIO WatchFree+. Manage content priorities, storefronts, carousels, scheduling, competitive analysis, and data-driven testing across film, television, AVOD, and FAST channels. Collaborate with internal stakeholders, contribute to programming best practices, support content discovery through AI, and handle special scheduling projects.
Summary Generated by Built In
Position Summary...The (WF+) Programming team at VIZIO is looking for a Sr. Content Analyst to join our team. Reporting to the AVOD Content Manager, you will execute the programming strategy and merchandising of film and TV episodic content on VIZIO WatchFree+. You will contribute to the editorial voice, programming quality, and overall success of our platform by engaging and growing our audience. The successful candidate will have a demonstrated background working with multiple internal stakeholders within the entertainment industry. This role requires strong organizational skills, outstanding time management, and the ability to regularly balance multiple priorities in a fast-paced, team-oriented environment. This is a full-time position primarily based in Los Angeles with some travel to the Irvine corporate office.

What you'll do...
  • Merchandise and execute the programming strategy across WF+ utilizing all available tools, data, and research for VIZIO WF+.
  • Track and optimize all WF+ content priorities across the service.
  • Make recommendations on carousels and storefront optimization to reduce friction for the audience.
  • Test and analyze data to support the success of the programming strategy.
  • Collaborate on programming best practices and strategies.
  • Perform competitive analysis to ensure programming strategy is aligned with VIZIO’s goals and content initiatives.
  • Familiarity and interest in AI to help support and optimize content scheduling and discovery.
  • Execute special projects including back-up scheduling for our FAST Channels. 
About You:
  • You have a bachelor’s degree and have 5+ years of relevant entertainment experience (FAST/AVOD/OTT/SVOD) with a recent focus on content programming and strategy.
  • You have direct experience in programming and scheduling with a CMS (Content Management Systems), especially for FAST Digital Linear Channels/AVOD/VOD.
  • Advanced Excel and PowerPoint skills with a working knowledge of Air Table and are systems savvy.
  • You have excellent project management skills with proven ability to work effectively with cross functional teams with an emphasis on strong teamwork and communication skills.
  • Broad knowledge and passion for pop culture, TV, film content, and either own or have access to a smart TV.
  • Experience with programming En Español content and/or Spanish speaking is a plus.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $84,000.00 - $156,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock

‎ 

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s degree in business, technology, communications, or related area. Option 2: 2 years’ experience in eCommerce, retail operations, or related area.
2 years’ experience in SQL, Python, or Looker.
Advanced Excel skills.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Primary Location...

6701 Center Dr W, Ste E_h Los Angeles, CA 90045-1535, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Skills Required

  • Bachelor's degree in business, technology, communications, or a related area, or 2 years of experience in eCommerce, retail operations, or a related area
  • 2 years of experience in SQL, Python, or Looker
  • Advanced Excel skills
  • 5+ years of relevant entertainment experience in FAST, AVOD, OTT, or SVOD, with recent content programming and strategy experience
  • Direct programming and scheduling experience with a Content Management System, especially for FAST digital linear channels, AVOD, or VOD
  • Advanced PowerPoint skills and working knowledge of Airtable
  • Strong project management, organization, time management, teamwork, and cross-functional communication skills
  • Broad knowledge and passion for pop culture, television, and film content
  • Ownership of or access to a smart TV
  • Experience programming En Español content or Spanish-language proficiency

Walmart Global Tech Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Walmart Global Tech and has not been reviewed or approved by Walmart Global Tech.

  • Strong & Reliable Incentives Compensation packages typically include base pay, performance bonuses, and stock awards, with access to an employee stock purchase plan. Feedback suggests annual bonus structures and stock grants are a consistent part of total compensation in many roles.
  • Retirement Support Retirement offerings include a company 401(k) match and stock purchase options that support long‑term savings. Feedback suggests these programs are a notable strength within the overall package.
  • Parental & Family Support Family benefits feature paid parental leave and adoption assistance, alongside tax‑advantaged accounts for healthcare spending. Feedback suggests these supports contribute meaningfully to perceived total rewards value.

Walmart Global Tech Insights

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The Company
HQ: Bentonville, AR
578,950 Employees

What We Do

Walmart has a long history of transforming retail and using technology to deliver innovations that improve how the world shops and empower our 2.2 million associates. It began with Sam Walton and continues today with Global Tech associates working together to power Walmart and lead the next retail disruption. We’re a high-performing, primarily virtual workforce that is human-led and tech-empowered. Our world-class software engineers, data scientists and engineers, cybersecurity professionals, product managers and business service professionals work with top talent on cutting-edge technologies that create unique and innovative experiences for our associates, customers and members across Walmart, Sam’s Club and Walmart International. At Walmart Global Tech, one line of code or bold idea can make life easier for hundreds of millions of people – talk about epic impact at a global scale.

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