ROLE SUMMARY
OMG Advanced Analytics play a vital role in ensuring that our clients realise the full potential of their marketing investment for maximum growth.
The Senior Analyst role will suit a candidate who is passionate about data and analytics, focused on addressing business questions and wants to influence media and business decision making.
The successful candidate would have a proven record of combining a creative approach to analytic problem solving with delivering client-friendly solutions in an articulate and insightful style. They will be at a stage in their career where they want to lead projects in their own rights and be making their first steps into managing more junior team members.
Senior Analysts are the engine room of our team, helping our Consultants distil client questions into model form and using those to create implementational outputs that improve clients' business.
KEY RESPONSIBILITIES
- Help manage client relationships and client engagement, ranging from project delivery through to consultancy
- Contribute to delivering existing scopes of work, future scoping and delivery of insightful and profitable projects
- Work with the team to address business questions that will influence media and business decision making
- Distil client questions into data form and using those to create implementational outputs that improve clients' business
- Support the development of new solutions and analytical approaches
- Being to take lead on projects with support from more senior team members
- Collaborate with working closely with other specialist services, agency teams and the wider analytics teams
- Take on some day-to-day mentoring and training of more junior members of the wider team including supporting with workloads and outputs
- Stay up to date on emerging analytics platforms, best practices and industry trends
Experience:
- A degree in economics, econometrics, statistics or similar quantitative discipline - or equivalent experience.
- Experience with or desire to learn about Marketing Mix Modelling (MMM)
- Extensive familiarity with time series regression modelling techniques, including model assumptions and diagnostics.
- Knowledge of a scripting language (e.g. R or Python, R preferred) and MS Excel.
- Ability to translate technical outputs into commercially-actionable recommendations for non-technical audiences
Desirable:
- Strong communication and stakeholder-management skills
- Experience with A/B testing and causal inference methodologies
- Experience working in a media agency
About the Agency:
At OMD UK, we help our clients make better decisions, faster to unlock extraordinary growth using three industry-leading capabilities: Decisions Science, Connected Performance and Agile Innovation. We transform better customer understanding into faster marketing impact with world-class talent and technology, and we do this with some of the world’s most iconic and influential brands.
We are part of the world’s largest media network, with more than 12,000 people working in over 100 countries and are currently AdWeek’s Global Media Agency of the Year.
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Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
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What We Do
OMG UK delivers transformational experiences for consumers, clients and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, MG OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences. We are enormously proud of our Agency and Network of the Year accolades, including most recently, PHD named Adweek’s Global Media Agency of the Year, MG OMD named Thinkbox TV Planning Agency of the Year, and OMG Unite named Media Agency of the Year at the Leadership and Diversity Awards. We are committed to providing a truly inclusive environment where everyone is able to bring their true selves to work, diverse voices and minority communities are valued, heard and well represented, and where everyone is able to thrive in a culture of equality, inclusion and fairness.
