Senior Analyst, Marketing

Posted 9 Hours Ago
Be an Early Applicant
New York, NY, USA
In-Office
72K-117K Annually
Senior level
Fintech • Software • Financial Services
The Role
Analyzes structured and unstructured data to identify growth segments, inform product development, support personalization, and guide member-centric marketing strategy. The role aggregates data from multiple sources, applies statistical and machine learning techniques, translates findings into actionable recommendations, communicates insights to leaders, tracks business impact, and identifies improvements to data processes and systems.
Summary Generated by Built In

About MCU:

At Municipal Credit Union, we believe that an incredible culture helps create a happy and motivated team that works hard to achieve the best results for themselves and their members. For more than 100 years, MCU has provided affordable financial products and convenient services to a membership base that is now comprised of over 600,000 individuals. With each new generation we have the pleasure of interacting with, we maintain the credit union promise of people helping people.

Our Mission:

To help hard-working New Yorkers build better tomorrows

Our Vision:

Be New York's most loved financial institution by helping our members build their best financial futures

Overview: Reporting to the Director of Strategic Insights, the Senior Analyst will be responsible for analyzing disparate data sources to provide recommendations that guide MCU’s member-centric growth strategy. Using both structured and unstructured data, this senior analyst will be responsible for applying a variety of analytic techniques to uncover growth segments, guide product development, and support personalization efforts. The analyst will help develop clear, actionable recommendations and deliver results to senior leaders.


Responsibilities:

Specific duties include, but are not limited to, the following: 

  • Identity and prepare structured and unstructured data for analysis
  • Conduct in-depth analysis to inform member segments, product development, and personalization efforts
  • Work with business partners and the Director of Strategic insights to identify and prioritize projects with the greatest potential for impact. 
  • Translate analysis results into business-oriented action items
  • Communicate results to marketing and other business leaders
  • Develop processes and methods for tracking impact of recommendations
  • Serve as a ‘data end user’ SME to identify areas of improvement for data processes and systems


Requirements:


  • Bachelor’s degree in Math, Statistics, Data Science, Engineering, or other quantitative field
  • 3+ years in data analytics
  • Proven ability to aggregate and synthesize larger data sets from multiple sources
  • Working knowledge of Python, R, or other analytic language
  • Proficiency with Power BI, Tableau, or other BI tools
  • Familiarity with statistical and machine learning modeling algorithms
  • Strong presentation skills and ability to communicate complex ideas simply

 

Competencies:


  • Proficiency in Microsoft Office Suite
  • Excellent member service skills
  • Excellent research and problem-solving skills
  • Excellent interpersonal, oral and written communication skills
  • Ability to multi-task; good time management skills
  • Highly ethical.



Why you'll be a good fit:

Our Core Values are an integral part of who we are and who we hire. By living our Core Values, every day, we continue to attract the best and brightest talent, achieve unsurpassed results and continuously challenge ourselves to be better than yesterday. These values are at the heart of our organization and within every teammate. To be a great fit, you’ll bring the following

Results - We are passionate about winning.

Agility - We proactively anticipate, respond and pivot to ensure MCU wins.

Integrity - We operate with the highest ethical standards and highest degree of honesty.

Belonging - We cultivate a culture of inclusion and teamwork.

Ownership - We take personal responsibility and hold ourselves accountable for the results.


Why You’ll Love Working Here:

The pay range for this position is between $71,600-116,550 annually. Actual base pay offered may vary depending on a number of factors such as job-related knowledge, skills, experience, and location. Employees in this position may also be eligible for a discretionary bonus, 401(k) with an 6% employer match per pay period. Benefits for this position include Medical, vision, dental, life, and disability insurance, flexible paid time off and 11 paid holidays annually.

 

Municipal Credit Union (MCU) is an Equal Opportunity Employer. Municipal Credit Union provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable federal, state or local laws.

We are committed to hiring, training, cultivating, promoting, and celebrating an environment where we have a welcoming and fulfilling place for all people to call home. Diversity of race, thought, sexual orientation, age, veteran status, religion, and disability will empower us to thrive as individuals, as teams, and as an organization. 

Skills Required

  • Bachelor’s degree in Mathematics, Statistics, Data Science, Engineering, or another quantitative field
  • At least 3 years of experience in data analytics
  • Ability to aggregate and synthesize large datasets from multiple sources
  • Working knowledge of Python, R, or another analytical language
  • Proficiency with Power BI, Tableau, or other business intelligence tools
  • Familiarity with statistical and machine learning modeling algorithms
  • Strong presentation skills and ability to communicate complex ideas simply
  • Proficiency in Microsoft Office Suite
  • Excellent research and problem-solving skills
  • Excellent interpersonal, oral, and written communication skills
  • Ability to multitask and manage time effectively
  • Highly ethical
  • Excellent member service skills
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The Company
HQ: New York, New York
827 Employees
Year Founded: 1916

What We Do

Municipal Credit Union has been serving the financial needs of our members since 1916. The credit union was chartered in response to the concern of New York City Mayor, John Purroy Mitchel, who wanted city employees to have a way to save at reasonable rates and a low cost borrowing alternative to loan sharks. MCU started out with one branch in the Municipal building using handwritten ledgers. At the end of the first year, nineteen charter account holders had combined deposits of $570. Today, we have 16 branches, over 630,000 members and $4.7 billion in assets. Our corporate mission is to build lifetime quality financial relationships with each member by providing competitive products and excellent service. Equal Housing Opportunity Lender. Federally Insured by NCUA.

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