The Role
Lead technical and content SEO/AEO strategy for Walmart US to grow organic visibility, qualified traffic, engagement, and conversions. Design and run SEO A/B tests, conduct technical audits, optimize content and site architecture, partner with Analytics and Engineering, manage stakeholders and vendors, and report SEO impact using analytics and SEO platforms.
Summary Generated by Built In
Position Summary...What you'll do...Job Summary
We are seeking a seasoned Senior SEO Analyst to join our Marketing team and lead organic growth across the Walmart US website, landing page campaigns, and content. This role will be responsible for improving traditional SEO performance while also strengthening visibility in answer-driven and AI-assisted search experiences, including AI Overviews, featured snippets, People Also Ask, local results, and other emerging search surfaces. The ideal candidate has strong technical SEO expertise, content optimization experience, and a test-and-learn mindset. This person will use data, A/B testing, and experimentation frameworks to identify what drives rankings, qualified organic traffic, engagement, conversions, and AEO visibility. TEAM This role sits within the Customer Growth & Emerging Platforms Marketing team and partners closely with Site Merchants, Analytics, Product, Engineering, Legal, and external SEO vendors to grow organic (SEO/AEO) visibility for Walmart US. The Senior SEO Analyst will serve as one of the team’s SEO and AEO subject matter experts, helping shape content, technical improvements, and testing strategies that drive qualified traffic and conversions. By connecting search insights, experimentation, and performance reporting, this role helps the broader team understand what is driving growth and where to prioritize future optimization efforts. Responsibilities SEO & AEO Strategy
• Develop and execute SEO and AEO strategies that improve organic visibility, rankings, qualified traffic, and conversions across the website, landing pages, and content.
• Optimize content for traditional search and answer-driven experiences by improving page structure, headings, direct-answer formatting, internal linking, schema opportunities, entity clarity, and topical depth.
• Identify opportunities to grow visibility across high-intent keywords, conversational queries, featured snippets, People Also Ask, local search, Spanish-language search, and AI-influenced search results.
• Partner with Communications and Marketing teams to create SEO/AEO-optimized landing pages and content for key audiences, including Spanish-speaking users, and other multi modal formats like Youtube.
A/B Testing & SEO Experimentation
• Co-Own an SEO experimentation roadmap focused on identifying which changes drive measurable SEO, AEO, engagement, and conversion growth.
• Design and execute A/B tests for title tags, meta descriptions, headings, content structure, answer-first copy (FAQ’s), CTAs, internal links, schema markup, page templates, and landing page layouts.
• Define test hypotheses, success metrics, control groups, test groups, measurement windows, and post-test readouts that clearly explain what should be scaled, repeated, or retired.
• Partner with Analytics and Engineering to ensure SEO tests are implemented cleanly and avoid issues with crawlability, indexability, canonicals, redirects, duplicate content, or cloaking.
Analytics, Reporting & Growth Measurement
• Monitor and report on SEO performance using Google Search Console, BrightEdge, seoClarity, and related tools.
• Prepare monthly and quarterly reports connecting SEO activity to business outcomes, including impressions, clicks, CTR, rankings, engagement, conversions, and market-level performance.
• Expand keyword and query tracking to include traditional keywords, question-based searches, local terms, Spanish-language queries, branded and non-branded demand, competitor terms, and AEO-relevant topics.
• Analyze pages with high impressions but low CTR, declining clicks, weak engagement, or missed conversion opportunities, and translate findings into prioritized recommendations. Technical SEO
• Conduct recurring technical SEO audits to identify and resolve issues impacting crawlability, indexability, rankings, site performance, and user experience.
• Optimize site architecture, internal linking, URL structure, redirects, canonicals, structured data, XML sitemaps, page templates, and navigation.
• Partner with Engineering and Product teams to improve site speed, Core Web Vitals, mobile usability, JavaScript rendering, accessibility, and page experience.
• Validate that priority pages are crawlable, indexable, canonicalized correctly, eligible for snippets, and supported by strong internal links.
Content Optimization
• Collaborate with Communications, Creative, Legal, Product, and Marketing teams to produce helpful, accurate, user-first content that supports SEO, AEO, and conversion goals.
• Optimize landing pages and blog content with clear H1/H2/H3 structures, concise answers, FAQs, localized information, eligibility details, and conversion-focused copy.
• Identify content gaps using search demand, competitor insights, user questions, local-market trends, Spanish-language opportunities, and AI-search retrieval patterns.
• Improve content quality by strengthening expertise signals (E-E-A-T), freshness, readability, fact density, source clarity, and alignment with user intent. Stakeholder & Vendor Management
• Build strong relationships with Marketing, Communications, Analytics, Engineering, Product, Legal, and external SEO vendors.
• Translate complex SEO, AEO, and testing insights into clear recommendations for both technical and non-technical stakeholders.
• Manage multiple SEO projects, experiments, reporting cycles, and content optimization initiatives in a fast-paced environment.
• Provide guidance to internal teams on SEO best practices, AEO considerations, metadata optimization, technical SEO requirements, and content testing.
Requirements
• Bachelor's degree in Marketing, Communications, Computer Science, Data Analytics, or related field, or equivalent work experience.
• 5+ years of SEO experience, with a strong focus on technical SEO, content optimization, analytics, and organic growth.
• Hands-on experience with A/B testing, SEO experimentation, landing page testing, or conversion rate optimization.
• Ability to build test hypotheses, define success metrics, interpret results, and translate findings into scalable SEO recommendations.
• Strong understanding of crawlability, indexability, canonicalization, structured data, internal linking, metadata, site architecture, JavaScript SEO, page speed, and mobile usability.
• Strong understanding of how featured snippets, AI Overviews, conversational queries, local results, and answer-driven search experiences are changing organic search behavior.
• Experience using SEO and analytics tools such as Google Search Console, Google Analytics, Adobe Analytics, BrightEdge, seoClarity, Ahrefs, SEMrush, Moz, Screaming Frog, Looker Studio, Tableau, or similar platforms.
• Experience with CMS platforms such as WordPress, AEM, or enterprise content management systems.
• 3+ years of experience in local SEO and multilingual SEO, particularly Spanish-language optimization, is preferred.
• Working knowledge of HTML, CSS, JavaScript, structured data, and web performance principles.
• Strong analytical, communication, problem-solving, and project management skills.
Preferred Qualifications
• Experience optimizing content for AI-influenced search experiences, featured snippets, People Also Ask, local packs, and conversational search queries.
• Experience building SEO testing roadmaps across metadata, content templates, internal linking, schema, page layouts, multimodal outputs, and conversion paths.
• Experience connecting SEO changes to business outcomes such as sign-ups, applications, lead quality, and completed conversions.
• Experience supporting Ecommerce, marketplace, gig economy, logistics, retail, local services, or driver acquisition websites.
• Spanish-language SEO experience, including localized metadata, content optimization, hreflang considerations, and regional keyword research.
Success in This Role Will Be Measured By
• Growth in qualified organic traffic to priority Spark Driver pages.
• Improved rankings, CTR, and visibility for high-intent driver acquisition keywords.
• Increased conversions from SEO landing pages and blog-assisted journeys.
• Improved visibility in answer-driven results, featured snippets, People Also Ask, and measurable AI-search surfaces.
• Number and quality of SEO/AEO experiments launched, completed, and scaled.
• Reduction in technical SEO issues affecting crawlability, indexability, speed, and mobile usability.
• Improved reporting clarity around what is driving organic growth, what is limiting performance, and which opportunities should be prioritized next.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $70,000.00 - $130,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
We are seeking a seasoned Senior SEO Analyst to join our Marketing team and lead organic growth across the Walmart US website, landing page campaigns, and content. This role will be responsible for improving traditional SEO performance while also strengthening visibility in answer-driven and AI-assisted search experiences, including AI Overviews, featured snippets, People Also Ask, local results, and other emerging search surfaces. The ideal candidate has strong technical SEO expertise, content optimization experience, and a test-and-learn mindset. This person will use data, A/B testing, and experimentation frameworks to identify what drives rankings, qualified organic traffic, engagement, conversions, and AEO visibility. TEAM This role sits within the Customer Growth & Emerging Platforms Marketing team and partners closely with Site Merchants, Analytics, Product, Engineering, Legal, and external SEO vendors to grow organic (SEO/AEO) visibility for Walmart US. The Senior SEO Analyst will serve as one of the team’s SEO and AEO subject matter experts, helping shape content, technical improvements, and testing strategies that drive qualified traffic and conversions. By connecting search insights, experimentation, and performance reporting, this role helps the broader team understand what is driving growth and where to prioritize future optimization efforts. Responsibilities SEO & AEO Strategy
• Develop and execute SEO and AEO strategies that improve organic visibility, rankings, qualified traffic, and conversions across the website, landing pages, and content.
• Optimize content for traditional search and answer-driven experiences by improving page structure, headings, direct-answer formatting, internal linking, schema opportunities, entity clarity, and topical depth.
• Identify opportunities to grow visibility across high-intent keywords, conversational queries, featured snippets, People Also Ask, local search, Spanish-language search, and AI-influenced search results.
• Partner with Communications and Marketing teams to create SEO/AEO-optimized landing pages and content for key audiences, including Spanish-speaking users, and other multi modal formats like Youtube.
A/B Testing & SEO Experimentation
• Co-Own an SEO experimentation roadmap focused on identifying which changes drive measurable SEO, AEO, engagement, and conversion growth.
• Design and execute A/B tests for title tags, meta descriptions, headings, content structure, answer-first copy (FAQ’s), CTAs, internal links, schema markup, page templates, and landing page layouts.
• Define test hypotheses, success metrics, control groups, test groups, measurement windows, and post-test readouts that clearly explain what should be scaled, repeated, or retired.
• Partner with Analytics and Engineering to ensure SEO tests are implemented cleanly and avoid issues with crawlability, indexability, canonicals, redirects, duplicate content, or cloaking.
Analytics, Reporting & Growth Measurement
• Monitor and report on SEO performance using Google Search Console, BrightEdge, seoClarity, and related tools.
• Prepare monthly and quarterly reports connecting SEO activity to business outcomes, including impressions, clicks, CTR, rankings, engagement, conversions, and market-level performance.
• Expand keyword and query tracking to include traditional keywords, question-based searches, local terms, Spanish-language queries, branded and non-branded demand, competitor terms, and AEO-relevant topics.
• Analyze pages with high impressions but low CTR, declining clicks, weak engagement, or missed conversion opportunities, and translate findings into prioritized recommendations. Technical SEO
• Conduct recurring technical SEO audits to identify and resolve issues impacting crawlability, indexability, rankings, site performance, and user experience.
• Optimize site architecture, internal linking, URL structure, redirects, canonicals, structured data, XML sitemaps, page templates, and navigation.
• Partner with Engineering and Product teams to improve site speed, Core Web Vitals, mobile usability, JavaScript rendering, accessibility, and page experience.
• Validate that priority pages are crawlable, indexable, canonicalized correctly, eligible for snippets, and supported by strong internal links.
Content Optimization
• Collaborate with Communications, Creative, Legal, Product, and Marketing teams to produce helpful, accurate, user-first content that supports SEO, AEO, and conversion goals.
• Optimize landing pages and blog content with clear H1/H2/H3 structures, concise answers, FAQs, localized information, eligibility details, and conversion-focused copy.
• Identify content gaps using search demand, competitor insights, user questions, local-market trends, Spanish-language opportunities, and AI-search retrieval patterns.
• Improve content quality by strengthening expertise signals (E-E-A-T), freshness, readability, fact density, source clarity, and alignment with user intent. Stakeholder & Vendor Management
• Build strong relationships with Marketing, Communications, Analytics, Engineering, Product, Legal, and external SEO vendors.
• Translate complex SEO, AEO, and testing insights into clear recommendations for both technical and non-technical stakeholders.
• Manage multiple SEO projects, experiments, reporting cycles, and content optimization initiatives in a fast-paced environment.
• Provide guidance to internal teams on SEO best practices, AEO considerations, metadata optimization, technical SEO requirements, and content testing.
Requirements
• Bachelor's degree in Marketing, Communications, Computer Science, Data Analytics, or related field, or equivalent work experience.
• 5+ years of SEO experience, with a strong focus on technical SEO, content optimization, analytics, and organic growth.
• Hands-on experience with A/B testing, SEO experimentation, landing page testing, or conversion rate optimization.
• Ability to build test hypotheses, define success metrics, interpret results, and translate findings into scalable SEO recommendations.
• Strong understanding of crawlability, indexability, canonicalization, structured data, internal linking, metadata, site architecture, JavaScript SEO, page speed, and mobile usability.
• Strong understanding of how featured snippets, AI Overviews, conversational queries, local results, and answer-driven search experiences are changing organic search behavior.
• Experience using SEO and analytics tools such as Google Search Console, Google Analytics, Adobe Analytics, BrightEdge, seoClarity, Ahrefs, SEMrush, Moz, Screaming Frog, Looker Studio, Tableau, or similar platforms.
• Experience with CMS platforms such as WordPress, AEM, or enterprise content management systems.
• 3+ years of experience in local SEO and multilingual SEO, particularly Spanish-language optimization, is preferred.
• Working knowledge of HTML, CSS, JavaScript, structured data, and web performance principles.
• Strong analytical, communication, problem-solving, and project management skills.
Preferred Qualifications
• Experience optimizing content for AI-influenced search experiences, featured snippets, People Also Ask, local packs, and conversational search queries.
• Experience building SEO testing roadmaps across metadata, content templates, internal linking, schema, page layouts, multimodal outputs, and conversion paths.
• Experience connecting SEO changes to business outcomes such as sign-ups, applications, lead quality, and completed conversions.
• Experience supporting Ecommerce, marketplace, gig economy, logistics, retail, local services, or driver acquisition websites.
• Spanish-language SEO experience, including localized metadata, content optimization, hreflang considerations, and regional keyword research.
Success in This Role Will Be Measured By
• Growth in qualified organic traffic to priority Spark Driver pages.
• Improved rankings, CTR, and visibility for high-intent driver acquisition keywords.
• Increased conversions from SEO landing pages and blog-assisted journeys.
• Improved visibility in answer-driven results, featured snippets, People Also Ask, and measurable AI-search surfaces.
• Number and quality of SEO/AEO experiments launched, completed, and scaled.
• Reduction in technical SEO issues affecting crawlability, indexability, speed, and mobile usability.
• Improved reporting clarity around what is driving organic growth, what is limiting performance, and which opportunities should be prioritized next.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $70,000.00 - $130,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in business or related area OR 2 years' experience in business or related area.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Primary Location...1601 SE 10th St, Bentonville, AR 72716, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Skills Required
- Bachelor's degree in Marketing, Communications, Computer Science, Data Analytics, business, or related field, or equivalent work experience.
- 5+ years of SEO experience with focus on technical SEO, content optimization, analytics, and organic growth.
- Hands-on experience with A/B testing, SEO experimentation, landing page testing, or conversion rate optimization.
- Ability to build test hypotheses, define success metrics, interpret results, and translate findings into scalable SEO recommendations.
- Strong understanding of crawlability, indexability, canonicalization, structured data, internal linking, metadata, and site architecture.
- Working knowledge of JavaScript SEO, page speed, Core Web Vitals, mobile usability, and web performance principles.
- Experience using SEO and analytics tools such as Google Search Console, Google Analytics, Adobe Analytics, BrightEdge, seoClarity, Ahrefs, SEMrush, Moz, Screaming Frog, Looker Studio, or Tableau.
- Experience with CMS platforms such as WordPress, AEM, or enterprise content management systems.
- Working knowledge of HTML, CSS, JavaScript, and structured data/schema markup.
- Strong analytical, communication, problem-solving, and project management skills.
- 3+ years of experience in local SEO and multilingual SEO, particularly Spanish-language optimization.
- Experience optimizing content for AI-influenced search experiences, featured snippets, People Also Ask, local packs, and conversational search.
- Experience building SEO testing roadmaps across metadata, content templates, internal linking, schema, page layouts, multimodal outputs, and conversion paths.
- Experience connecting SEO changes to business outcomes (sign-ups, applications, conversions) and supporting ecommerce/marketplace/retail or driver acquisition sites.
- Spanish-language SEO experience including localized metadata, hreflang, and regional keyword research.
Walmart Global Tech Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Walmart Global Tech and has not been reviewed or approved by Walmart Global Tech.
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Strong & Reliable Incentives — Compensation packages typically include base pay, performance bonuses, and stock awards, with access to an employee stock purchase plan. Feedback suggests annual bonus structures and stock grants are a consistent part of total compensation in many roles.
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Retirement Support — Retirement offerings include a company 401(k) match and stock purchase options that support long‑term savings. Feedback suggests these programs are a notable strength within the overall package.
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Parental & Family Support — Family benefits feature paid parental leave and adoption assistance, alongside tax‑advantaged accounts for healthcare spending. Feedback suggests these supports contribute meaningfully to perceived total rewards value.
Walmart Global Tech Insights
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The Company
What We Do
Walmart has a long history of transforming retail and using technology to deliver innovations that improve how the world shops and empower our 2.2 million associates. It began with Sam Walton and continues today with Global Tech associates working together to power Walmart and lead the next retail disruption. We’re a high-performing, primarily virtual workforce that is human-led and tech-empowered. Our world-class software engineers, data scientists and engineers, cybersecurity professionals, product managers and business service professionals work with top talent on cutting-edge technologies that create unique and innovative experiences for our associates, customers and members across Walmart, Sam’s Club and Walmart International. At Walmart Global Tech, one line of code or bold idea can make life easier for hundreds of millions of people – talk about epic impact at a global scale.
