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The Role
Own marketing channel performance analysis, reporting, experimentation, dashboards, and measurement frameworks. Develop incrementality, LTV, and forecasting analyses; identify data quality risks; and translate complex findings into actionable recommendations for Marketing, Growth, and Finance stakeholders. The role requires strong SQL, BI reporting, marketing measurement, experimentation, and analytical communication skills, with AI tools used to accelerate analytics workflows.
Summary Generated by Built In
Who We Are
At Apartment List, we’re transforming how people rent—making it smarter, easier, and a lot less frustrating. Our platform has already matched over 1.4 million renters with their next home, while helping properties fill units with the right residents. Backed by strong growth and a big vision, we’re building the future of renting—and inviting bold thinkers to help us shape it!
About the RoleApartment List's Data & Analytics team is looking for a Senior Analyst, Growth & Marketing Analytics to sharpen how we measure and optimize our marketing performance. This is a hands-on individual contributor role for someone who has built real analytical depth in a marketing or growth context and is ready to apply it with increasing independence and impact.
You’ll work closely with stakeholders in Marketing, Product, Finance, and Growth teams and report to the Senior Director of Data & Analytics. Day to day, you'll own analysis and reporting within marketing channels or program areas, develop measurement frameworks that drive better investment decisions, and partner closely with our Marketing and Finance teams to turn data into action. This role sits at the intersection of technical craft and business intuition and it's a place where strong, rigorous analytical work translates directly into how we grow.
- Own performance tracking, reporting, and analysis for marketing channels or programs, building reliable, well-structured work that stakeholders can act on with confidence
- Design and analyze experiments to evaluate channel effectiveness, including A/B tests and incrementality frameworks
- Build and maintain dashboards and reporting in Looker or similar tools that make it easy for growth teams to self-serve on key metrics
- Contribute to LTV and forecasting models, supporting the team's ability to connect paid marketing spend and lifecycle activity to downstream revenue impact
- Proactively flag measurement gaps, data anomalies, and analytical risks and bring proposed solutions
- Translate complex analysis into clear, well-scoped narratives for stakeholders across Growth and Finance, adjusting depth and framing to your audience
Must-haves:
- 3–5 years of experience in a marketing analytics, growth analytics, or closely related data role, ideally at a consumer-focused or high-growth technology company
- Strong, independent SQL skills - you can dive into an unfamiliar data domain, write accurate and efficient queries, and know when something looks off
- Solid grounding in marketing measurement concepts: channel performance metrics, attribution approaches, and advanced measurement approaches (incrementality, media mix)
- Experience building reporting and dashboards in a BI tool (Looker, Tableau, or similar)
- Comfortable working with experimentation concepts; you understand what makes a test valid and what can make results misleading
- Strong analytical communication skills: you can identify the right level of detail for your audience and write up findings that earn buy-in, not just acknowledgment
- Fluency with AI tools to accelerate analysis and reporting - for example, using LLMs to speed up SQL drafting, QA logic, or summarize findings, while still knowing when to verify outputs against your own judgment
Nice-to-haves:
- Experience across both paid and email/lifecycle marketing programs
- Experience in mobile analytics
- Experience with Python or R for statistical analysis or modeling
- Experience with GA4 or similar web analytics platforms
- Experience using AI tools to automate parts of the analytics workflow - for example building agents or scripts that pull data, run recurring QA checks, or auto-generate reporting summaries
At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US Total Target Compensation (TTC) for this position is:
- Zone 1: $132,000 - $160,000 TTC (including $118,000 - $144,000 base salary) + equity
- Zone 2: $122,000 - $148,000 TTC (including $109,000 - $133,000 base salary) + equity
- Zone 3: $112,000 - $136,000 TTC (including $100,000 - $122,000 base salary) + equity
This reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer.
We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.
Here's what's in it for you (full-time US based employees only; does not apply to contract roles):
- Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable)
- Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents
- Unlimited Flexible Time Off: Unlimited FTO in addition to 12 company holidays per year, quarterly “recharge” days, and a week-long holiday break
- Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable)
- Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses
- Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services
- 401k Plan: To support you in your individual retirement goals
- Homeownership & Mortgage Savings: Access exclusive mortgage rates up to 1% below retail lenders and free 1:1 expert guidance.
- Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups
- Commitment to DEI: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission
- Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development
- Impact and Visibility: To expose you to and provide the opportunity to work on highly strategic initiatives that will transform the business
- Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful decisions and outcomes
- At Apartment List we believe that everyone deserves a home they love AND a career they love. We strive to build a diverse team that is a reflection of the people we serve; this is made possible through our commitment to fostering a culture of diversity, inclusion, equity, and connectedness.
As a proud equal opportunity employer, we celebrate the collection of individual differences, life experiences, ideas, perspectives, knowledge, and talent. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. #LIRemote
Skills Required
- 3-5 years of experience in marketing analytics, growth analytics, or a closely related data role
- Strong independent SQL skills, including writing accurate and efficient queries in unfamiliar data domains
- Knowledge of marketing measurement concepts, including channel performance metrics, attribution, incrementality, and media mix
- Experience building reports and dashboards in Looker, Tableau, or a similar business intelligence tool
- Understanding of experimentation concepts, test validity, and factors that can mislead results
- Strong analytical communication skills and ability to write findings for varied audiences
- Fluency with AI tools for analysis and reporting, including SQL drafting, QA logic, or summarizing findings
- Experience with both paid and email or lifecycle marketing programs
- Experience in mobile analytics
- Experience with Python or R for statistical analysis or modeling
- Experience with GA4 or similar web analytics platforms
- Experience using AI tools to automate analytics workflows, such as data agents, recurring QA checks, or automated reporting summaries
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The Company
What We Do
For us, renting is personal — we’re a company built by renters for renters. We’re here to deliver renters a home they love at the value they deserve. Whether renters are embarking to a new city, in search of a quieter neighborhood, or making the jump to a two-bedroom apartment — we’re here to find them their perfect apartment match. We’ve made it our mission to revolutionize renting by making it a stress-free, simple, and holistic experience, connecting ready-to-move renters with compatible city living. Home is a feeling everyone should own, and we’re on a mission to help renters find it.
Why Work With Us
Want a job that makes a difference? There are over 100 million renters in the US, and at Apartment List, we strive every day to remove the hassle from renting and make the process better for every single one of them. Together, we can change the narrative around what it means to be a renter.
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