The Senior Data Strategy Analyst supports the development and execution of media reporting and measurement initiatives across client accounts. Reporting to the Manager, Data Strategy, this role is responsible for analyzing marketing performance data, developing insight-driven reporting deliverables, and contributing to measurement frameworks that align with client business objectives.
This position requires a strong understanding of cross-channel media performance (digital and traditional), a developing advanced analytical capability, strategic mindset, and the ability to independently manage reporting workstreams while collaborating effectively across internal teams.
What you'll do:
- Develop and deliver recurring and ad hoc reporting with accuracy, clarity, and alignment to client KPIs.
- Translate performance data into clear insights and optimization recommendations.
- Support the development and refinement of measurement frameworks.
- Partner with Strategy, Media, Client Services, Data Engineering, and Data Science teams to ensure data integrity and actionable reporting outputs.
- Contribute to Tableau dashboard builds and reporting automation initiatives.
- Assist in integrating advanced analytics outputs (e.g., attribution, incrementality, MMM) into client reporting.
- Identify performance trends, risks, and opportunities within campaign data.
- Ensure timely delivery of reporting outputs and proactively communicate risks or blockers.
About you:
2–3 years of experience in marketing or media analytics, including experience analyzing pharmaceutical marketing campaigns.
Strong understanding of digital and traditional media performance metrics.
Proficiency in Google Analytics and Tableau.
Familiarity with pharmaceutical marketing measurement tools, such as Crossix, and the ability to interpret their outputs for client reporting and recommendations.
Working knowledge of tagging systems and campaign performance datasets.
Proficiency in Excel and PowerPoint (or Google equivalents).
Strong analytical, problem-solving, and communication skills.
Ability to translate complex data into insights for non-technical audiences.
Organized and able to manage multiple deliverables across timelines.
Skills Required
- 2–3 years of experience in marketing or media analytics, including pharmaceutical marketing campaign analysis
- Strong understanding of digital and traditional media performance metrics
- Proficiency in Google Analytics and Tableau
- Familiarity with pharmaceutical marketing measurement tools such as Crossix and ability to interpret outputs
- Working knowledge of tagging systems and campaign performance datasets
- Proficiency in Excel and PowerPoint or equivalent Google tools
- Strong analytical, problem-solving, and communication skills
- Ability to translate complex data into insights for non-technical audiences
- Ability to manage multiple deliverables across timelines
Avalere Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Avalere Health and has not been reviewed or approved by Avalere Health.
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Leave & Time Off Breadth — Time off is positioned as generous, including vacation, sick leave, and a year‑end holiday shutdown. Remote work flexibility is frequently highlighted as a strong complement to PTO.
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Wellbeing & Lifestyle Benefits — Work-from-home flexibility is emphasized through a “magnet not a mandate” approach with collaboration hubs. Wellbeing resources are visible, including mental-health support networks.
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Parental & Family Support — Family-forming support and external fertility-friendly accreditation are promoted. This signals investment in parenthood pathways alongside broader inclusion initiatives.
Avalere Health Insights
What We Do
Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries. Our team of 1,500+ experts combine their knowledge and expertise across our core disciplines—Consulting; Medical; Policy; Value, Evidence, and Access; Marketing; and Digital Experience Technology—to create the connections that make better health happen. We partner with our clients to navigate the complex and rapidly changing healthcare ecosystem. Together, our experts help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.
