Manager Consumer Insights Analyst - Shark
Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
The Manager of Consumer Insights will lead quantitative and qualitative research to support SharkNinja’s development of 5-star products. The ideal candidate will be naturally inquisitive, have strong project management skills, is empathetic and curious, has hands on consumer research experience and demonstrates strong strategic and critical thinking skills. They will work cross-functionally with a wide variety of data sources and stakeholders including R&D, Engineering, Brand, and Product Development. This is an onsite role at our Needham, MA headquarters.
Essential Functions:
- Develop research plans and conduct qualitative and quantitative customer research for trends, insights, and new product development. Develop own research guides and build project-based surveys.
- Assist in the development, management, and execution of research plans and within established budget guidelines.
- Translate feedback, including latent needs and dissatisfaction, into innovation recommendations.
- Identify potential unmet customer needs that form the basis for new product/feature offerings. Listen with empathy, observe – seeing the non-obvious, to guide very early product development.
- Collaborate and plan customer research strategies and manage internal and external resources to successfully deliver on plans.
- Operates autonomously and as a Subject Matter Expert within the consumer insights team.
- Expertly synthesizes insights to communicate the bigger picture with a focus on strategic influence.
Desired Skills and Experience:
- Thrives in a hands-on, dynamic, agile environment.
- Nimble with early-stage product development, taking a broader “consumer & business” stand to define new product directions with multifunctional partners.
- Effectively manages shifting priorities and resources. Understands that not all paths are defined and leverages his/ her experience to create” and add value.
- Proficiency with consumer insight methodologies across Qualitative and Quantitative fields, with thought leadership to design new/creative methodologies to advance insights
- Demonstrates empathy and patience to adapt style to his/her audience.
- Attention to details and able to grasp the big picture.
- Adept at presenting complex findings in an easy to understand and actionable way.
- Builds understanding and trust with others by meeting commitments.
- Identifies the needs & expectations of others (personal & business) and acts upon them.
- Leverages strong organizational and analytical skills to synthesize information from various sources focusing on relevancy and impact opportunity.
- Effectively represents/balances the customer perspective when providing insight and recommendations to improve customer experience.
- Confidence presenting insights and actions to stakeholders throughout the organization, including leadership.
Qualifications:
- Minimum of a Bachelor’s degree with a focus on Marketing, Psychology, related discipline or applicable experience.
- 5+ years of consumer research experience in both qualitative and quantitative research (Market Research Position).
- People management experience
- CPG industry experience.
- Required: training and experience on moderating focus groups and one-on-one interviewing
Expected Areas of Skills / Knowledge / Abilities
- Skill set to handle various market research studies in various categories.
- Good balance of strong strategic, critical thinking skills and being detail-oriented.
- Good sense of deriving fruitful implication leading to effective business strategies, based on the insights found with great understanding of the consumers’ psychology / behavior and market.
- Thrives in a hands-on, dynamic, agile, and very fast-paced environment.
- Multi-function capacity and flexibility to deal with ambiguous situations.
- Desired but not required: European language skills (German, French, Spanish, and/or Italian)
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT”
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
