Senior Analyst - Business & Customer Analytics

Posted Yesterday
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Pune, Mahārāshtra, IND
Hybrid
Senior level
Food • Information Technology • Logistics • Retail
The Role
Drive data-backed decision-making and customer-centric marketing across 21 countries. Analyze marketing and customer activities, build reports and visualizations, integrate multi-source data, automate CRM communication processes, collaborate with data science and CRM teams, and help define requirements for customer communication tools while ensuring data quality and scalable processes.
Summary Generated by Built In
Company Description

We are METRO GSC, an internal solutions provider for METRO AG, a €25.6 Billion international wholesaler with operations in 24 countries through 670 stores & a team of more than 97,000 people globally having offices in Pune & Bangalore (India), Düsseldorf (Germany) and Szczecin (Poland). We provide Financial and Business solutions to 42 countries, speak 24+ languages. We are setting tomorrow’s standards for customer focus, digital solutions, and sustainable business models. As a Solutions provider we take a proactive approach in supporting our internal and external stakeholders with all their needs from performing an extensive analysis to devising strategies and producing optimum solutions. We believe in anticipating the needs of our business partners and always staying one step ahead. We are an Equal Opportunity Employer; we recognize the Value of Inclusion & Diversity in our work culture. We have a flexible and collaborative work culture that helps us in creating a workplace that supports our transformation journey.

Website: https://www.metro-gsc.in
Company Size: 600-650
Headquarters: Pune, Maharashtra, India
Type: Privately Held
Inception: 2011

Job Description

In this role, you will play a key part in driving data‑backed decision‑making and customer‑centric marketing across METRO’s global markets. You’ll work closely with international marketing teams, data scientists, and CRM specialists to analyze customer behavior, optimize communication journeys, and build intelligent reporting and automation tools. Your work will directly influence how 21 countries engage with millions of customers—transforming data into actionable insights, scalable processes, and impactful business outcomes.

Your responsibilities

  • Implementing projects in cooperation with marketing teams from 21 countries worldwide and the METRO Group headquarters in Düsseldorf
  • Analyzing and preparing reports on executed marketing and customer-related activities
  • Collaborating with the Data Science team
  • Automating CRM communication processes (Adobe Journey Optimizer)
  • Creating data visualizations (Looker Studio / MicroStrategy)
  • Participating in the development of tools and processes for customer communication management, including defining requirements for new functionalities
  • Integrating data sets from multiple sources
  • Ensuring high quality of processed and reported information 

Qualifications

  • Bachelor's degree is mandatory
  • 5+ years experience in the analysis and execution of CRM marketing campaigns, with an understanding of their specific characteristics
  • Interest in customer behavior analysis within the FMCG sector
  • Proficiency in Excel / Access
  • Knowledge of SQL (BigQuery); experience with Google Cloud Platform (GCP) is an advantage
  • Knowledge of Adobe Journey Optimizer / Adobe Real-Time CDP is an advantage
  • Experience in preparing data visualizations using BI tools
  • Strong conceptual thinking and a creative, solution-oriented approach
  • Excellent analytical skills
  • Good command of English, allowing for effective daily communication within an international team
  • Willingness to continuously learn and develop new competencies

Additional Information

  • Participation in international projects across 21 countries
  • Exciting work in the dynamic environment of METRO, one of the leading global wholesale companies
  • Real opportunities for creative input and implementing your own ideas and solutions
  • Career development opportunities in various areas of modern retail operations
  • Friendly and informal working atmosphere

Skills Required

  • Bachelor's degree
  • 5+ years experience in analysis and execution of CRM marketing campaigns
  • Proficiency in Excel and Access
  • Knowledge of SQL (BigQuery)
  • Experience preparing data visualizations using BI tools (Looker Studio, MicroStrategy)
  • Strong conceptual thinking and creative, solution-oriented approach
  • Excellent analytical skills
  • Good command of English for daily international communication
  • Experience with Google Cloud Platform (GCP)
  • Experience with Adobe Journey Optimizer / Adobe Real-Time CDP
  • Interest or experience in customer behavior analysis within FMCG
  • Experience automating CRM communication processes
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The Company
86,740 Employees
Year Founded: 1964

What We Do

METRO AG is a leading international wholesale and retail group offering food and non-food products under brands like METRO and MAKRO. It serves hotels, restaurants, caterers, and grocery stores, and develops digital solutions for its wholesale business.

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