Senior Analyst, Activation

Posted 6 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
74K-85K Annually
Senior level
Agency
The Role
Supports client relationships, digital media campaign execution, optimization, analysis, reporting, and program innovation across social, search, video, and programmatic channels. The role monitors campaign performance, resolves client and vendor issues, develops insights and strategy reports, and partners with internal teams and clients to deliver marketing results. Success requires strong analytical, communication, organizational, and multitasking skills, along with digital media optimization experience.
Summary Generated by Built In
Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.
 
Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.
  • We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. 
  • We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. 
  • We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. 

THE TEAM

Kepler’s Activation team (Digital Media Team) is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (including social, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends. 

This team is not simply a trading desk - you are a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges.


THE ROLE

As a Senior Analyst on our Activation team - you’ll support client relationships, oversee campaign execution, project management and lead many aspects of program management and innovation. You’ll succeed as a Senior Analyst if you’re a natural leader, have exceptional communication and organizational skills, and are a creative problem solver with an instinct to use data.


What You Will Do:

  • Refine your expertise in leveraging digital media channels for maximum impact – including social (Meta Ads, X), search (SEM/PPC: Google, Bing, etc), video everywhere (Advanced TV: YouTube, Hulu, TV Networks, FireTV, Roku, etc), programmatic media via DSPs (audio, display/native, DOOH, etc).
  • Support your assigned clients and vendors; track, escalate and solve client issues
  • Partner with clients to understand their business goals, marketing objectives, and competitive constraints
  • Work closely with your Activation Manager and other Kepler team members to design and execute sophisticated programs that deliver breakthrough client results
  • Execute and monitor all aspects of campaign setup; measure performance using sophisticated data analysis
  • Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis     

Desired Skills and Experience:

  • 1-3+ years of full-time digital optimization experience required (e.g., Google Ads, DSP/Display Trading, Meta Ads, LinkedIn Ads, PMDs, mobile analytics, site optimization) 
    Strong interest and/or experience in client services and digital media (display, mobile, social, search, etc.)
  • Ability to “do what it takes” and manage a complex workload that spans program execution, analysis, and client communications\
  • Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
  • Excellent listening and communication skills with strong ability to create and build relationships
  • Ability to self-manage, juggle multiple priorities and pay strong attention to details
  • Ability to contribute to a fast-paced, entrepreneurial, collaborative team environment   
     

Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation:        

  • Base Salary: $73,500 - $85,000

Benefits:

  • Healthcare/Dental/Vision
  • Unlimited PTO
  • 401k Contributions
  • $75/mo Wellness Stipend
  • $100/mo Mobile Phone Stipend
  • $50/mo Internet Stipend
  • $500/yr Annual Learning Stipend
  • $2,000/yr Annual Tuition Stipend
  • One-time $200 New Hire Home Office Equipment Stipend
  • Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
  • Annual Work From Anywhere 4 weeks per year

Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. 

Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking here


Skills Required

  • 1-3+ years of full-time digital optimization experience, such as Google Ads, DSP or display trading, Meta Ads, LinkedIn Ads, PMDs, mobile analytics, or site optimization
  • Strong interest or experience in client services and digital media, including display, mobile, social, or search
  • Ability to manage complex workloads spanning program execution, analysis, and client communications
  • Strong analytical skills and comfort with Microsoft Excel, data analysis, and internet technologies
  • Excellent listening and communication skills, with the ability to create and build relationships
  • Ability to self-manage, juggle multiple priorities, and maintain strong attention to detail
  • Ability to contribute to a fast-paced, entrepreneurial, collaborative team environment

Kepler Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kepler Group and has not been reviewed or approved by Kepler Group.

  • Fair & Transparent Compensation — Fairness is supported by a clearly described approach using defined salary bands, annual/merit-based increases, and market adjustments. Transparency appears to improve predictability around how pay is set and adjusted over time.
  • Pay Growth & Progression — Pay increases are described as occurring through annual and merit cycles, with market adjustments used when benchmarks change. One-off agency-wide pay increases have also occurred when compensation was perceived as lagging.
  • Leave & Time Off Breadth — Time off is positioned as generous, with minimum days enforced and additional wellness time described. Unlimited PTO and seasonal perks like summer Fridays are also part of the time-off experience for some.

Kepler Group Insights

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The Company
HQ: New York, NY
554 Employees
Year Founded: 2012

What We Do

Kepler provides digital and database services to Fortune 500 clients in the financial services, retail, healthcare and other industries. Our core services revolve around helping clients use data to power more dynamic and personalized marketing - including programmatic media services, CRM strategy, and management and marketing systems integration. Utilizing our proprietary Kepler Intelligence Platform™, we actively manage client programs in over two dozen countries worldwide.

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