Forward Blue is hiring a Senior Advertising Strategist to help lead our digital paid media programs across fundraising, Gen-Z voter mobilization, and persuasion. You'll be a major contributor to building and executing high-impact advertising campaigns that fuel Democratic victories.
If you get excited about ROAS, CPMs, CTRs, and the alike, this role was made for you. We're looking for someone who is equal parts strategist and executor — someone who can dream up winning campaigns and get their hands dirty making them happen.
What You'll Do:
Design, launch, and optimize digital ads for fundraising, mobilization, and persuasion — across Facebook/Meta, Google, programmatic buys (e.g., TradeDesk), and more.
Build strategic media plans that maximize impact and ROI, across large scale programming.
Analyze ad performance and rapidly optimize creative, targeting, and budgets to maximize returns.
Collaborate across teams to align paid media efforts with broader campaign goals and digital organizing efforts.
Work closely with consultants and partners to expand and refine paid media programs as needed.
Support creative development, including testing messaging angles, creative concepts, and audiences.
What We're Looking For:
4+ years (or cycles) working in digital advertising for Democratic campaigns, advocacy groups, PACs, or allied causes.
Hands-on experience managing ads across Facebook/Meta, Google, and at least one programmatic DSP (e.g., The Trade Desk).
Strong track record running 8-figure programs, or significant pieces of them.
Deep familiarity with Democratic digital tools and platforms (Switchboard, ActionKit, ActBlue, Mobilize, NGP VAN, etc.).
Thrive in a fast-paced, high-stakes environment where rapid response and constant optimization are the norm.
Benefits:
Flexible hours during off-peak seasons
Health, vision, and dental coverage
Up to 5% 401(k) match
Generous vacation and sick leave
Home office stipend
Ready to Join Us?
If you’re passionate about using paid media to fuel Democratic wins — and you know how to move fast, think smart, and execute flawlessly — we want to hear from you.
Skills Required
- 4+ years or election cycles working in digital advertising for Democratic campaigns, advocacy groups, PACs, or allied causes
- Hands-on experience managing ads across Facebook/Meta and Google
- Hands-on experience with at least one programmatic DSP, such as The Trade Desk
- Strong track record running eight-figure advertising programs or significant portions of them
- Deep familiarity with Democratic digital tools and platforms, including Switchboard, ActionKit, ActBlue, Mobilize, and NGP VAN
- Ability to work in a fast-paced, high-stakes environment requiring rapid response and constant optimization
What We Do
Forward Blue is a grassroots progressive political action committee based in Somers Point, New Jersey. It works to elect bold Democrats and engage Gen Z and young voters through digital advertising, voter registration, and get-out-the-vote programs, and publishes the Margin of Victory newsletter. Its stated mission is to flip the script, elect fearless progressives, and put real power back in the hands of the people.
