The Role
Lead media strategy and execution for clients in travel and lifestyle; engage with media to secure placements and provide training; manage multiple projects across teams.
Summary Generated by Built In
ABOUT THE ROLE
Are you the friend in the group text chat who’s always first to share breaking news alerts? Do you get a rush from securing placements? Are you on a first-name basis with top-tier media and want to work with some of the best media relations strategists in the industry?
Zeno Group, PRWeek’s 2024 U.S. Outstanding Large Agency of the Year, is seeking a passionate, driven and knowledgeable earned media specialist with a track record of delivering top-tier results for travel and lifestyle clients in New York. The ideal candidate is a sophisticated, strategic and creative thinker who applies an earned media mindset to all client work. This person should have a strong roster of top media contacts across consumer, lifestyle, travel and broadcast. Additionally, this person will have an entrepreneurial spirit and ability to manage multiple, simultaneous assignments while balancing internal (Zeno) and external (client) expectations.
This role will report into our Earned Media Practice lead in New York.
Responsibilities:
- Media Strategy Development and Execution: Lead the development and execution of multi-channel media strategies for a range of clients, understanding and meeting each client’s unique tonality, approach, media comfortability and more.
- Pitch and Deliver Results: This role will be in the trenches with media and expected to deliver results across the board, securing media coverage while also helping strengthen media savviness of account teams and clients.
- Lead for On-Site/In-Person Media Engagements: Independently host media onsite for events, effectively managing media and counseling spokespeople, supervising media interviews, coordinating with off-site support team and more.
- Strong Media Contacts: It is expected that this person will bring a strong roster of top-tier and cross-category media contacts to Zeno and have the ability to build new relationships where needed
- Leading Member of Zeno’s Media Network: Build a positive reputation with colleagues across the agency on earned media best practices, the changing landscape and POVs for navigating the news cycle.
Qualifications:
- At least 6-8 years’ media relations experience at agency or in-house
- An ability to conceptualize media-worthy stories from initial ideas and brainstorms – and the ability weigh in quickly on what is considered “mediable”
- A strong understanding of PR’s impact on clients’ business and experience in protecting brand reputation
- A robust portfolio of secured recent media coverage across national, local, broadcast, print, digital mediums
- A proven track record of leading large-scale communications campaigns at the strategic and executional level
- Demonstrated excellent writing and editorial skills as well as the proven ability to make clear, convincing presentations to clients and senior leaders
- An innate and natural ability to multi-task and juggle many different client projects and internal Zeno priorities
- Media training experience for client spokespeople, from C-suite to celebrities and other brand partners
- A leading-edge knowledge of how media works today – and a point of view on the future of earned media as a tool within the communicator’s toolkit
- Solution-oriented, collaborative, go-getter mentality with the ability to thrive amid ambiguity
ABOUT US
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.
Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
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The Company
What We Do
Zeno Group is the fiercely independent and global integrated communications agency, born from PR.
We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2022 PRWeek Global Agency of the Year, 2022 PRWeek U.S. Large Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America, 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year, 2021 PRWeek Agency of the Year and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity.
Zeno is a DJE Holdings Company.
