Gumi Yum is ready for US retail. We need someone who can open every door.
About ZURU
ZURU is on a mission to disrupt industries and challenge the status quo through innovation and automation. Our brands reflect this vision: ZURU Toys re-imagines play, ZURU Tech leads the next building revolution, and ZURU Edge creates modern FMCG brands for today's consumers.
Founded in 2003 by EY Entrepreneur of the Year brothers Nick and Mat Mowbray, ZURU has grown to over 5,000 team members across 30+ international locations.
As one of the world's largest toy companies, our award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our FMCG portfolio features MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more.
For more information, visit www.zuru.com.
Position Overview:
The Senior Account Manager is dedicated to scaling ZURU's Gumi Yum confectionery brand into retail across the USA, including all future NPD. The role drive account strategy & ownership across grocery, dollar/discount, club & specialty channels, owns ZURU's US broker partnership, and works daily with the Global Commercial Team..
Position Impact:
The role owns listings, retail execution and promotional excellence across all channels. Success at 6 months: ZURU's US candy broker embedded and working to a clear account framework, with Gumi Yum submitted in full for every range review. At 12 months: Gumi Yum listed and trading across priority grocery and specialty accounts, with repeatable distribution gains.
Key Responsibilities:
New distribution & listings – Secure listings across grocery, specialty and unattended channels; submit in full, on time, for every range review.
Broker management – Lead ZURU's US candy broker day-to-day; set priorities, targets and the framework to convert their network into distribution.
Range review readiness – Own the P&L for key opportunities; prepare sell decks and pitch materials for every line review and merchandising window.
Commercial & trade execution (4Ps) – Win feature, display and shelf presence through pricing and promotion.
Account selling – Lead retailer pitches and negotiations to open new accounts.
Cross-functional collaboration – Connect broker, merchandising, supply and internal teams to close distribution gaps quickly.
Innovation launch – Land the Gumi Yum innovation pipeline into US retail.
Skills & Experience:
6+ years in Sales in US confectionery or impulse FMCG.
US grocery track record: new listings, distribution growth, retailer relationships.
Experience managing a broker or agency network to deliver distribution outcomes.
Trade execution across pricing, promotion, display and the 4Ps; P&L understanding.
Right to work in the US; based in or able to relocate to Minneapolis or Bentonville.
LIFE@ZURU
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won't find anywhere else.
We recognize that ZURU's success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.
ZURU – Tomorrow Reimagined
🚀 ZURU.com
Skills Required
- 6+ years in Sales in US confectionery or impulse FMCG
- Proven US grocery track record: new listings, distribution growth, retailer relationships
- Experience managing a broker or agency network to deliver distribution outcomes
- Trade execution experience across pricing, promotion, display and the 4Ps; P&L understanding
- Right to work in the US; based in or able to relocate to Minneapolis or Bentonville
What We Do
ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques. The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries. ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand. ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.









