The Role
Lead PR strategy and execution for global lifestyle clients: media relations, influencer and partnership outreach, event coordination, spokesperson training, reporting, and team management. Build U.S. media relationships, secure editorial placements and partnerships, manage product-related media requests, and support business development and senior client counsel.
Summary Generated by Built In
Who We Are:
PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore.
For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success.
For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success.
Our in-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional and often provocative. Understanding the world of luxury and the ever evolving possibilities to lead in the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent.
PURPLE doesn’t follow the cultural zeitgeist, we create it.
Main Duties:
PURPLE is actively seeking a bright and enthusiastic Senior Account Manager to join its Lifestyle practice in the agency’s Miami office, working on several high-profile global Lifestyle clients. The ideal candidate will have experience working in PR, focusing on hospitality and arts/culture industries, with a strong understanding of the US media landscape.
The candidate should demonstrate tactical proficiency in media relations, including creating and driving media, influencer/VIP and event strategies. Moreover, the candidate should demonstrate a high degree of written communication skills, initiative, creativity and be extremely organized.
Key Responsibilities
· Leading on preparing strategies for clients including: developing outreach plans, partnerships, message development, management of events, coordination of media familiarization trips, effective pitching, training of spokespersons and pitching local, regional, and national stories
· Networking across relevant beats; maintaining strong relationships with media and industry contacts through regular one-to-one appointments and meetings
· Competitive media research and analysis
· Securing partnership and collaboration opportunities
· Spearheading and supporting with event logistics and production
· Developing weekly and monthly media reports for clients
· Supporting senior team on communication with all clients, building rapport and credibility based on trust and expert counsel
· Overseeing the management of all product-related media requests – from email inquiry through prospective media coverage – through sample product distribution and tracking and follow up
· Consistently producing high quality internal and external communications content
· Oversight of weekly client agendas
· Proactively pitch story ideas to achieve maximum editorial placement across your brands
· Manage and motivate junior members of the team to ensure day-to-day operations run Managing the Junior team members to help reach personal and team targets
· smoothly and PR results are delivered, while supporting them in their growth to the next level
· Equally supporting senior members of the team to ensure maximum support across all levels
· Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity
· Have strong connections with leading and emerging editorial talents in LA and across the US
· Have established connections with industry leaders and tastemakers in Miami and across the US
· Contribute to agency new business efforts; both creating proposals and participating in relevant pitches
Skills and Experience
· Minimum of four years of relevant working experience
· Hospitality and arts/culture experience is preferred
· Superior knowledge of luxury consumer industry
· Ability to manage multiple accounts simultaneously
· Excellent written and verbal skill
· Knowledge of Cision, MuckRack and other PR industry tools
· Understand the digital world and can exhibit creative thinking
· A team player who is hardworking and dedicated
Skills Required
- Minimum of four years of relevant working experience
- Experience working in PR with a strong understanding of the US media landscape
- Hospitality and arts/culture experience
- Superior knowledge of the luxury consumer industry
- Strong connections with leading and emerging editorial talents in LA and across the US
- Established connections with industry leaders and tastemakers in Miami and across the US
- Proven media relations, influencer/VIP and event strategy and execution skills
- Ability to manage multiple accounts simultaneously and oversee junior team members
- Excellent written and verbal communication skills
- Knowledge of Cision, MuckRack and other PR industry tools
- Understanding of paid, owned and earned media strategies and digital communications
- Ability to contribute to new business efforts and participate in pitches
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The Company
What We Do
Together Group is a curated collective of creative consultancies, marketing, technology, and production studios that create and elevate brands, experiences, and destinations for luxury and lifestyle sectors.
