PlayOn is looking for a driven, self-starting Senior Account Executive to generate meaningful multichannel advertising and brand partnerships revenue for the PlayOn portfolio spanning MaxPreps, GoFan, and NFHS Network. The ideal candidate will be a true hustler who’s able to build impactful marketplace relationships, grow a robust pipeline, and close both new and renewal business on a consistent basis, while managing top C-level relationships with brand partners. This position will play a key role in re-introducing the MaxPreps brand to market, educating brands on the power of high school sports, and elevating PlayOn’s overall business.
The Outcomes You’ll Deliver
- Revenue Generation – Achieve quarterly and yearly national advertising and brand partnership sales goals across MaxPreps and broader PlayOn portfolio
- Relationship Development – Build impactful relationships within assigned market-specific holding cos, strategic agencies, and direct clients, including C-level stakeholders
- Creative Collaboration – Operate alongside key internal departments to create unique and meaningful marketplace pitches that can help PlayOn stand out and win
- Hunting & Farming – Establish strategies and roadmaps for supporting effective “hunting” (new business) and “farming” (renewals) opportunities
In this role, you can expect to
- Consistently achieve or exceed quarterly and annual revenue targets
- Lead relationship development with assigned ad agencies, direct clients, and the entire media buying and planning chain, tapping into existing VP/SVP/C-level contacts for results
- Pursue and close new business while driving renewals with existing clients
- Build and evangelize unique proactive & reactive (e.g. RFP) multichannel partnerships spanning display, video, social, content, and more
- Participate in client entertainment initiatives to support relationship development
- Aid in post-sale execution and optimization to ensure client satisfaction
- Engage in ongoing feedback loops with internal departments and stakeholders to ensure marketplace knowledge and insights are being utilized internally
- Uphold quality, real-time reporting via boostr and other internal systems
- Communicate and collaborate internally with other departments including Client Strategy, Ad Operations, Revenue Strategy, and Content / Editorial
To thrive in this role, you have
- Bachelor's Degree and 7+ years digital media sales experience
- Deep VP/SVP/C-level relationships with holding companies (e.g. Publicis, Dentsu, GroupM, OMG, Havas, IPG, etc.) and direct clients
- Demonstrated track record of exceeding revenue targets through multichannel creative partnerships
- Proven success in acquiring new business quickly and stewarding client and agency relationships that drive revenue growth
- Experience with negotiating and closing brand partnerships
- Ability to thrive in multiple sales environments (remote and in-person) and effectively work with others to achieve broader business results
- Organized, strategic thinker who’s able to take concepts to reality
- Strong written and verbal communication skills
- Interest in and enthusiasm for high school and broader sports marketplace
- Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more
- Fluent in MS Office (Excel, Word, PowerPoint, OneDrive) & GSuite (Docs, Sheets, GDrive), and familiarity with SalesForce or other revenue reporting systems
How You Play
- Ownership over Participation – You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
- Team over Stars – You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
- Growth over Comfort – You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
- Fairness over Popularity – You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.
PlayOn is where high school sports come to life. Through GoFan, NFHS Network, and MaxPreps, we give every fan a front-row seat to the moments that matter most: the buzzer-beaters, the comeback wins, the senior nights, the rivalries that define a town.
We built our technology for the people who live and breathe high school athletics — the parents who never miss a game, the alumni still cheering from across the country, the communities that show up week after week. From buying tickets to watching a live stream to reliving the highlights, we make it simple to stay close to the sports and the athletes you love most.
Backed by KKR, we build the technology that powers high school athletics from the inside out: Schools trust us to handle ticketing, streaming, fundraising, concessions, merchandise, and more so the people running programs can stay focused on the athletes and fans we all serve together.
We're a growth-stage company on a mission to make high school sports more accessible, more memorable, and more connected than ever before.
When being there means everything, we make sure you never miss a moment.
Why You'll Love Working at PlayOn
Skills Required
- Bachelor's Degree and 7+ years digital media sales experience
- Deep VP/SVP/C-level relationships with holding companies and direct clients
- Track record of exceeding revenue targets through multichannel creative partnerships
- Experience with negotiating and closing brand partnerships
- Strong written and verbal communication skills
- Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, etc.
- Fluent in MS Office & GSuite, familiarity with SalesForce
PlayOn Sports Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PlayOn Sports and has not been reviewed or approved by PlayOn Sports.
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Leave & Time Off Breadth — Open/unlimited PTO, paid holidays, and sick time are prominently offered. Feedback suggests the PTO experience and time-away flexibility are strong.
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Retirement Support — A 401(k) with company match is a standard part of the package. Feedback suggests the retirement program is viewed positively.
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Healthcare Strength — Multiple medical plan options plus dental, vision, life, disability, and mental health support are included. Feedback suggests core health coverage is solid for full‑time employees.
PlayOn Sports Insights
What We Do
PlayOn is the all-in-one fan engagement platform for schools. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life. Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.
Why Work With Us
Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions. This is a growth-stage company, meaning your contributions have real impact.
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