Senior Account Executive

WHO IS GTB? A global, industry-leading communications agency, GTB transforms businesses through the world’s most purposeful, creative solutions fueled by precise marketing. Founded in 2007 and part of WPP, GTB leverages its deep understanding of the consumer and its clients to deliver true integration within the speed, diversity and potential of modern communications to “make what matters” for people and for business. GTB has 52 global offices and operates across 6 continents.

THE OPPORTUNITY: Senior Account Executive, New York

Could this be you?

GTB is responsible for managing the advertising (both traditional & digital), creative, strategy, analytics, & strategic partnerships for the Tri-State Ford Dealers Association. The Tri-State Ford Dealers Association represents the 130+ Ford dealerships across New York, New Jersey and Connecticut who contribute to a central advertising fund managed by an elected Board of Directors. The Senior Account Executive a key member of the regional Account Services team and is a client facing role to the Tri-State Ford Dealers Board. The Senior Account Executive will report directly to the Regional Account Director. The job requires a mix of external client management and internal project management as the AE will be involved in almost every aspect of client business. Internally, the SAE will be an integral cog and responsible for serving as the “day to day” lead between GTB departments, vendors, partners, and clients. They will also organize and be a part of monthly Board Meetings. High level organizational skills are an absolute must and the right candidate will have a positive “go-getting” attitude. Externally, the SAE will be a client facing contact to the Tri-State Ford Dealers Advertising Board. The SAE will attend and present at monthly Board Meetings, accompany the RAD on regular dealer visits, work closely with major advertising partners in the market (Sports Teams, Media Partners, etc.) and be one of the key “faces” of the agency. For the right candidate this role can be a career springboard to a host of opportunity within the advertising world.

In this role you will

• The nature of the SAE’s position requires ongoing and frequent interactions with agency teams, clients and external vendors/partners

• Internal to Agency – the SAE has daily contact with and provides clear project direction on deliverables and timelines to all team members in Account Services, Media Services, Strategy/Analytics, Creative Services, Operations, and Production departments
• External to Agency – the SAE has contact with partners regarding contracted assets for client sponsorships and promotions, as well as provides regular updates for dealer clients. 

• Monthly travel to Board Meetings and occasional travel throughout the Tri-State area to attend client meetings o Includes meeting preparation, client hospitality and presentations

• Develops relationships with clients managing their expectations and needs • Proactively identify opportunities based on key insights to enhance advertising plans, activations assets, marketing plans, and processes to deliver results.

Additional duties:

• Manage internal processes including the creative production process, trafficking of advertisements, management of traditional and digital media plans, assisting with budgeting, and keeping all aspects of the account organized.

• Manage budgets, tracking, and administration of program costs and internal processing

• Manage creative production & traffic process and ensure quality control

• Recommend measures to improve work process methods, performance, and quality of product

• Review and update status trackers and internal reports.

• Facilitate special requests as needed (internal agency and client information requests)

• Maintain and support all company standards as specified within the Quality Management System. • Supports/facilitates the mandatory adherence to ISO9001 requirements, processes and procedures.

• Perform other duties and projects as assigned.

You have:

• Bachelor’s Degree or equivalent experience preferred.

• 6-8 years minimum of relevant marketing, media, or agency experience preferably as an AE, AAE or Jr. AE. Automotive, Retail, Media, or Direct Response advertising a plus.

• Be knowledgeable and proficient with PowerPoint, Word, Excel and Teams and able to learn additional internal applications. 

• Experience with Digital & Social Media campaigns from planning, implementation & measurement of performance.

• Must be creative, analytical, highly organized with strong project management skills.

• Possess a keen eye for detail with tremendous organizational skills and ability to manage competing priorities

• Ability to work in a dynamic fast-paced environment with strong communication and teamwork skills

• Exceptional listening and communications skills

• Deliver clear, concise, and accurate messages both verbally and written.

• Ability to work both remotely and in the downtown New York office, as needed. Also, must be able to travel within the region monthly.

VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.