Senior Account Executive/Membership Manager

About Kellen

Kellen stands as a global leader in providing management and services to professional and trade organizations. We empower Board leaders by offering operational frameworks and strategic guidance to better serve their organization's mission and vision.  

As a dedicated professional services company, we offer solutions to organizations, such as association management, public affairs, marketing, meeting management, education, and strategic communication. Leveraging our expertise across diverse industries including healthcare, food and beverage, buildings and materials, and technology, as well as our global perspective with a presence in North America and Europe, we collaborate with over 100 organizations to help achieve their goals.  

Understanding the importance of a strong and effective Board of Directors, we offer customized management solutions that address the unique needs of each organization we partner with. 

Position Summary

The Senior Account Executive/Membership Manager, is a pivotal leadership role within the Marketing, Membership & Sales (MMS) department, responsible for driving the strategic direction and execution of membership growth, retention, and engagement initiatives. This role involves collaborating closely with client teams, internal departments, volunteers, and committees to achieve organizational objectives. The Senior Account Executive/Membership Manager will oversee all aspects of membership planning, membership marketing campaigns, dues management, website optimization, committee engagement, reporting, database utilization, and member analysis for clients. In addition, incorporating trends and best practices from professional and/or trade associations, creating case studies for Kellen corporate, and sharing and implementing ideas. Exceptional attention to detail, outstanding communication skills, and the ability to efficiently manage multiple projects and clients are essential for success in this role.

Essential Functions

Membership Strategy Leadership

• Lead the development and implementation of comprehensive membership strategies, encompassing onboarding, engagement, retention, and recruitment efforts, in alignment with client objectives
• Devise innovative approaches to enhance member engagement post-renewals, fostering long-term retention.
• Prioritize strategies based upon objectives and key results.
• Mentor and manage membership team members.
• Analyze membership data and trends to inform strategy adjustments and ensure ‎alignment with evolving client needs and industry standards.‎
• Develop case studies and other insights for Kellen Corporate.

Membership Marketing & Promotion

• Spearhead the creation of compelling membership campaigns, materials, and value propositions, closely aligning with client goals.
• Create and execute targeted outreach campaigns to attract ‎new members and expand the organization's membership base.
• Cultivate testimonials and quotes from key members to amplify promotional efforts and bolster member acquisition.
• Understand impact and provide results to clients.

Membership Financial Management

• Take charge of dues billing processes, ensuring accuracy and timely follow-up as needed to support the financial sustainability of client memberships.
• Pilot new messages and approaches of the membership dues process and share recommendations

Website Optimization

•  Collaborate with marketing and client teams to optimize website content to effectively showcase the value of membership and streamline the membership renewal and enrollment processes.
• Understand traffic and metrics, when it comes to the overall website, and specifically the membership pages.

Membership Committee Oversight

• Foster active engagement and collaboration within membership committees, facilitating meetings, reporting activities, and sharing insights with the broader team to drive membership goals forward.

Data Analytics & Reporting

• Develop and maintain robust membership reporting mechanisms to provide actionable insights, driving informed decision-making and proactive membership strategies.
• Leverage client databases and technology platforms to extract meaningful quantitative and qualitative data to enhance member experiences.

Member Retention & Engagement

• Proactively identify members at risk of churn and develop targeted action plans to mitigate attrition, thereby contributing to member retention goals.
• Recommend and execute outreach programs and engagement strategies to drive member acquisition and enhance overall satisfaction.

Cross-Departmental Collaboration

• Collaborate closely with Education, Meetings, Technology, Accounting, and other relevant departments to ensure alignment of membership initiatives with broader organizational objectives.

Onsite Engagement & Membership Experience

•  Represent the organization at onsite membership activities, including promotional booths and events, to directly engage with prospective and existing members and drive membership acquisition.

Other duties that align with the mission and vision of the company as assigned.

Qualifications

• Undergraduate or graduate degree in business, marketing, communications, management, or English preferred.
• 5+ years of relevant work experience. Experience with non-profits and trade associations required.
• Proficient in membership or customer retention and acquisition strategies.
• Demonstrates strong writing, proofreading, and verbal communication skills.
• Efficiently manages multiple projects, prioritizing deliverables through effective communication and established processes.
• Comfortable taking direction, interfacing with other departments, and demonstrating initiative and independence in work execution.
• Proficient in MS Office products (Word, Outlook, PowerPoint, Excel), Smart Sheet (preferred), Google Analytics, CRMs (Word Press, Salesforce), and databases (Association Management Systems), with experience in email platforms like Constant Contact or Informz.

Physical Demands

This position operates within an office environment. The physical demands outlined below are representative of those that must be met by an employee to successfully fulfill the essential functions of the job. Reasonable accommodations may be provided to enable individuals with disabilities to perform these essential functions.

·       Hybrid Work Environment: All employees located within commuting distance of one of Kellen’s offices are required to go in on Tuesdays and Wednesdays. Flexibility in going into the office additional days may be necessary.

·       Extended Work Hours: The nature of this role may require more than 40 hours per week to fulfill job responsibilities. Additionally, flexibility in working nights and weekends may be necessary. Longer hours, travel, and weekend commitments are typically associated with conferences or special events.

·       Office Equipment Usage: The role routinely involves the use of standard office equipment, including but not limited to computers, telephones, photocopiers, filing cabinets, and fax machines.

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not exhaustive lists of all duties, responsibilities, or physical demands required. Employees may be required to perform other duties as assigned, and reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Travel Requirements

Occasional travel may be necessary for this position, up to 15% of the time. Modes of transportation may include air travel, car, or rail. Longer hours, travel, and weekend commitments are typically associated with conferences or special events.

Kellen EEO Statement

Kellen does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We adhere to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, it is the policy of Kellen to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works.